PUBLIC AFFAIRS MANAGEMENT POLICY IN THE DIGITAL AGE

Abstract

This academic article titled “Public Affairs Management Policy in the Digital Age” aimed at the preparation of government personnel in both enhancing digital capabilities and creating understanding to accept changes. This includes adjusting the culture of civil servants from government reform towards the digital government through continuous communication and public relations, people’s participation in public relations, and hearing opinions from relevant parties including the government, private and public sectors. All parties must be involved in pushing the project, having an understanding in the same direction and continuously and vigorously monitoring and evaluating project implementation by promptly responding to drive the project to achieve the results as specified in action plan. This also includes pushing urgent measures to have a concrete results and as a driving force of the programs and projects to be actually implemented. The development of digital government should have a clear action plan that can be actually driven.