GUIDELINES FOR PROMOTING DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER BANG SUE DISTRICT OFFICE BANGKOK

Abstract

The objective of this research was to study and compare current and desirable conditions and to find ways to promote digital leadership among school administrators. Examples include administrators and teachers. The research instruments were questionnaires and interviews. Statistics used to analyze data include: Frequency distribution, percentage, mean, standard deviation T-test One-way analysis of variance, LSD dual differential testing and content analysis The results of the research showed that 1) the current state as a whole and in terms of the highest average is the stimulation of learning, followed by the creation of cultural opportunities in Bangkok in terms of adjusting the vision of the environment and learning resources. Professional Excellence Development Public Relations Image Building Community Engagement Digital communication and desirable conditions in the overall and individual areas were at a high level, with the highest average being professional excellence development, followed by learning stimulation, environmental vision adjustment, and learning resources. Creating Cultural Opportunities in Bangkok Digital communication, public relations, image building, and community engagement 2) The results showed that there was a difference between current and desirable conditions as a whole. and 3) guidelines for promotion: Technology and social media should be used to provide information to stakeholders. Develop professional school administrators and teachers Build a learning network for community participation in operations and develop learning resources to develop students' skills. Take advantage of social media tools to build your image. Find ways to improve resources and professional development in the digital space.