FACTORS AFFECTING THE DECISION TO ORDER PRODUCTS THROUGH ONLINE FOOD DELIVERY SERVICE PROVIDERS IN CHAIYAPHUM PROVINCE

Abstract

The objectives of this research were 1) to study the decision level of purchasing products through online food delivery service providers in Chaiyaphum Province 2) to study the factors affecting the decision to purchase products through online food delivery service providers online in Chaiyaphum Province and 3) to find ways to improve decision making in ordering products through online food delivery service providers in Chaiyaphum Province. The research found that. The level of decision to order products through an online food delivery service provider in Chaiyaphum Province with dependent variables in all aspects found that the decision level of ordering products through an online food delivery service provider in Chaiyaphum Province with a dependent variable was at a moderate level. (X̅=3.05 S.D.=.32) in descending order as follows: The food delivery service fee was reasonable at a moderate level (X̅=3.08 S.D.=.17), a variety of promotions was at a moderate level (X̅=3.05 S.D.=.45), and a variety of payment methods was at a moderate level (X̅= 3.01 S.D.=.44), respectively. Weight of importance of factors affecting decision to purchase products through online food delivery service providers in Chaiyaphum Province overall in all aspects Overall in all aspects, it was found that the price aspect X₂ process side X₆ Marketing Promotion X₄ The predictor coefficients in raw scores (b) were 3.279, .275 and -4.333, respectively.

Should develop the period of service for delivery to consumers the staff should deliver the goods quickly and the service charge is not too expensive according to the order and the service fee for the goods received is in good condition, not damaged on the part of the suit. in the Internet ordering system to help reduce costs with a discount for food orders Establish standards for food delivery services that are suitable improve service fee There is a standard in the service fee. Confirming the purchase of goods correctly, a variety of payment methods, collecting service fees, no additional charges, can provide payment services in a variety of channels. Customers can choose a payment method and can transfer the destination. By introducing payment methods through the payment system for speedy modern customers to serve customers there are various shipping discount promotions for customers. It is recommended to choose a variety of promotions to create customer satisfaction in the form of promotions for purchasing products. There are promotional advertisements in ordering products with various promotional channels in ordering products with the impression of organizing a variety of promotions to reduce, exchange, giveaways to attract customers in online ordering service.