ENHANCING EFFICIENCY IN THE ADMINISTRATION OF SWEET CORN RAW MATERIALS PROMOTION AND PURCHASE OF MAJESTIC FOOD INDUSTRY CO.LTD.

Abstract

The objectives of the study were as follows: 1. To survey the satisfaction of sweet corn collectors towards giving Services in trading sweet corn raw materials of Majestic Food Industry Co., Ltd. 2. To study the problems and suggestions of the sweet corn integrator (Broker) towards the sweet corn raw material trading service of Majestic Food Industry Co., Ltd. and 3. to bring the problems and suggestions of the raw material integrator (Broker) as a guideline for development and improvement Services in trading sweet corn raw materials of Majestic Food Industry Co., Ltd. This study was a mixed research study. divided into quantitative research (Quantitative Research) and Qualitative Research. The results of the study found that as for the concreteness of the service as a whole, it was at the level of satisfaction. Confidence Customer response in terms of providing confidence to service recipients and in terms of understanding and knowing the service recipients as a whole, it was at a very satisfactory level. After analyzing the strengths, weaknesses, opportunities and obstacles of the company the researcher has formulated a strategy by TOWS Matrix that has been arranged in a table to analyze and find an alternative approach to formulating an appropriate strategy to the company After analyzing TOWS, then using TOWS analysis as a guideline for solving problems as follows: 1. Proactive Strategy (SO), the Company uses technology and software to collect raw material promotion data. Broker Information Farmers Cultivated Lands 2. Remedial Strategies (WO), making a Supplier Relationship Management (SRM) Plan. 3. Preventive Strategies (ST), the Company purchases production factors such as seeds, fertilizers, drugs, and supplies to farmers at cost and credit. 4. Reactive Strategy (WT), select potential promotion areas and is a near area for effective control and get the right cost. From the conclusion of the Richard Rumelt Strategic Assessment, it was revealed that the approach should be an alternative for optimizing the company's management of the promotion and purchasing of sweet corn raw materials. Majestic Food Industry Co., Ltd. is a Remedial Strategy (WO) Supplier Relationship Management (SRM) plan.