THE DEVELOPMENT CULTURAL INNOVATION CORPORATE COMMUNICATION TO BUILD COMMUNITY ACCEPTANCE

Abstract

            This research is research and development have a purpose. 1)To study the conditions and problems of corporate communication culture to create acceptance of the community. 2) To study the development of corporate communication culture innovation to create community acceptance. 3) To study the effectiveness of corporate communication culture innovation to create community acceptance for quality use. The research was divided into 4 phases, using a mixed research methodology. is quantitative research and qualitative research. Research tools include expert interview form People's questionnaires about current conditions, problems and needs. quality assessment form public satisfaction questionnaire. The statistics used are percentage, mean. Standard Deviation (S.D.) and t-test (t-test Dependent) The results of the research found that. 1) Organizational communication culture to build acceptance of the community consists of 4 main aspects, namely the current situation. media use evaluation aspect on communication culture problems effective communication. 2) The results of the study on the development of innovation in corporate communication culture to create acceptance of the community consisted of 3 parts as follows: Team building of corporate communication Personality of corporate messengers media for corporate communication. 3) The result of innovation efficiency, corporate communication culture to create community acceptance. Effects of using patterns can be summarized as follows: Analytical results from experts assess the quality of corporate communication culture innovations to build community acceptance. The overall picture is suitable Innovative corporate communication culture to create community acceptance The quality is very good. The results of the analysis of the satisfaction of the people of the sample group towards the innovation of corporate communication culture in order to build the acceptance of the community overall satisfaction. at a high level.