ETHICS- AESTHETICS: THE VALUE THAT APPEARS IN LOCAL LITERATURE. CASE STUDY OF BAN KUT LALOM COMMUNITY NONG NA SAENG SUBDISTRICT, MUEANG DISTRICT, CHAIYAPHUM PROVINCE

Abstract

This research aims to analyze the ethicality and aestheticism existing within local tales in Ban Kut La Lom, Nong Na Saeng Subdistrict, Mueang District, Chaiyaphum Province which are obtained from a group of knowledgeable people (Key Informant) from the following village specifically (Purposive Sampling) That is, ones who are knowledgeable in local folktales in which had been passed down within the community. Four types of oral literature were obtained using the Snowball Sampling method: 1) Legends, 2) Folktales, 3) Phaya proverbs, divided into: Phaya Teachings, Phaya Kiew, and Phaya Blesses, and 4) Folk songs 5) miscellaneous literatures: prayers and Kham Thuay (riddles). The results showed that 1) The worth of oral literature has served to offer good guidelines for people in the community as ethicalism or guidelines for one's good behavior, mainly 5 points, consisting of 1) doing good deeds and avoiding immoral deeds; 2) performing one's duties with diligence, integrity, and honesty; 3) the aspect of gratitude, the return of benefactors; 4) the aspect of living with generosity to one another 5) Peaceful coexistence by speaking good, thinking good, and doing good. 2) Oral literature conveys aestheticism to create satiety, delight, and create a satisfying mood which results from 3 beauty of the literature: 1) Content, which is typically stories about love, lifestyle, traditions, teachings, beliefs, and faith; 2) Content stories are presented in a form of poetry corresponding to the characteristics of each literature; 3) the art in using words and rhymings are used, such as direct and indirect meanings using rhetoric to picture meaningful and beautiful ideas.