COMMUNITY SUSTAINABILITY IN TOURISM SERVICE SECTOR AMONG DIVERSITY IN NARATHIWAT PROVINCE

Abstract

            Research on this matter The purpose of this study was to study the service model of tourism service provider community amidst diversity in Narathiwat Province. To develop participatory activities in the service of the community in the tourism service sector amidst diversity in Narathiwat Province. and to strengthen the network of cooperation in the service of the community in the tourism service sector among the diversity in Narathiwat Province It is a qualitative research and field study. Indepth interviews,small group meetings and development activities were used to collect data.  The results showed that Regarding the service model of the tourism service provider community in the midst of diversity in Narathiwat Province, it was found that the service model appeared in 2 dimensions, namely the dimension 1 The service that started from the tourism policy from the government sector and has been passed on to the operational level that both the government sector and the public sector must act together, where the government sector will be both a policy maker and Policy practitioners in conjunction with the public sector. Dimension 2: Services that are a natural drive, including the public sector in various groups of tourism operators such as hotels, restaurants, taxi services which is an operation for their own living as usual, although there is no service policy from the government to supervise Such operators already have their own unique form of providing tourism services. As for the development of participatory activities in the service sector of the community in the tourism service sector amidst diversity in Narathiwat Province, it was found that the development of participatory activities in the service sector of the service sector community can be summarized into 2 parts: the development of or doing things that have not yet existed and developing or making things that already exist better by emphasizing on describing knowledge and providing guidelines for its use On the other hand, in terms of enhancing the cooperation network in community services, the tourism service sector amidst diversity in Narathiwat Province, it was found that the largest and most important cooperation network was the government agencies with the people sector. Followed by the public sector network with people who work in different service professions. On the issue of strengthening the network, it can be concluded that network members need to understand 1) The need for a network 2) Networking requires a system 3) An analysis of members' roles in the network 4) Benefits from working in a network Once these four principles are understood, one should act to benefit the members of the network; and 5) Taking advantage of cultural diversity.