COMMUNITY-BASED CULTURAL TOURISM MANAGEMENT ON THE FOUNDATIONS OF SUSTAINABLE COMMUNITY A CASE STUDY OF THAI LUE’S COMMUNITY BAN MAE SAP, SAMOENG DISTRICT, CHIANG MAI PROVINCE

Abstract

This academic article aims to present cultural tourism management based on sustainable community lifestyles: A case study of the Thai Lue’s community, Ban Mae Sap, Samoeng District, Chiang Mai Province. Due to the current society emphasizing the importance of tourist attractions related to traditional heritage that have been inherited from generation to generation and attractive culture. There are many factors which attract tourists: a way of life, performances of folk music, language, traditional food, religious ceremonies, handicrafts and others in the relevance of culture. According to Thailand’s genuine identity, this pushes Thailand to have planning development for local tourist attractions to support the growth of cultural tourism. Because cultural strengths and cultural management can be a significant indicator of the sustainability of national development by bringing creative cultural tourism to manage and create interests in accordance with values of community or local.