A STUDY OF ATTITUDE AND CONSUMER RISK PERCEPTION THAT AFFECTS THE DECISION TO BUY SAVINGS LOTTERY OF GOVERNMENT HOUSING BANK CHIANG MAI BRANCH

Abstract

This independent study. The objectives are 1) to study personal factors of Government Housing Bank customers. Chiang Mai branch that affects the decision to buy savings lottery tickets. 2) To study the attitudes that affect the decision to buy savings lottery tickets among bank customers. housing Chiang Mai branch and 3) to study risk perception that affects customers' decision to purchase savings lottery tickets. Government Housing Bank Chiang Mai Branch The sample group is Government Housing Bank service users. Chiang Mai Branch, 300 people. The instrument used in this study was a questionnaire. Statistics used in data analysis include Frequency percentage, mean, standard deviation, t-test, One way ANOVA (F-test), and multiple regression analysis (Multiple regression). The results of the study found that 1) Personal factors include gender, age, status, and educational level. Average monthly income Savings lottery and the limit for purchasing savings lottery tickets is different. There are decisions to make when purchasing savings lottery tickets. no different Statistically significant at 0.05 2) Attitude affects bank customers' decision to purchase savings lottery tickets. housing Chiang Mai Branch Statistically significant at 0.05 and 3) Risk perception affects customers' decision to purchase savings lottery tickets. Government Housing Bank, Chiang Mai Branch Statistically significant at 0.05