Attitude, motivation and technology acceptance affectingpurchase intention the electric vehicle of consumers in Lampang Province

Abstract

The research has the objectives to study 1) the opinions levels of attitude, motivation, technology acceptance and purchase intention the electric vehicle of consumers in Lampang Province and 2) factors affecting purchase intention the electric vehicle of consumers in Lampang Province. The sample group is 385 consumers in Lampang Province who purchase intention electric vehicle. It was a survey research method using an online questionnaire as the research tool and data analysis using descriptive statistics of percentage, means and standard deviations and inferential statistics of Multiple Regression Analysis Enter Method.

The research results found that 1) the opinion levels of technology acceptance were at level highest ( = 4.47; S.D.= 0.623) opinion levels of purchase intention were at level highest ( = 4.47; S.D.= 0.623) followed by opinion levels of motivation were at level highest ( = 4.45; S.D.= 0.536) and opinion levels of attitude also at level highest ( = 4.37; S.D.= 0.526) and 2) the results of Multiple Regression Analysis Enter Method found that attitude, motivation and technology acceptance affected the electric vehicle purchase intention of consumers in Lampang Province at a statistical significance level of .05.