THE AFFECTING OF SOCIAL MEDIA QUALITY ON EDUCATIONAL QUALITY OF THE CATHOLIC SCHOOLS, DIOCESE OF UBON RATCHATHANI

Main Article Content

Rungsan Wongarsa
Samarnjit Piromruen
Apai Sabaijai
Wisut Ratree

Abstract

According to the growing of the globally educational technology, online learning platform as become prevalent practice. Consequently, the researcher collected 219 respondents of the teachers and staffs, by using the developed questionnaire. The data as analyzed by multi-regression analysis. The findings indicated that only two components of social media quality in terms of sharing of information and learning motivation could significantly impact educational quality at Beta = .48 and .30, respectively. Moreover, these two components of social media quality also explain coefficient correlation at R2 = .52, Std. error = .43, F = 118.95 (Sig .000) and Durbin-Watson = 1.63. The study identified that this model could be used for the catholic educational administrators to enhance educational quality.  

Article Details

Section
Research Articles

References

ประสพชัย พสุนนท์. (2557). ความเชื่อมั่นของแบบสอบถามในการวิจัยเชิงปริมาณ, วารสารปาริชาติ มหาวิทยาลัยทักษิณ, 27(1), 144-163.

ยุทธ ไกยวรรณ. (2556). การวิเคราะห์โมเดลสมการโครงสร้างด้วย AMOS, พิมพ์ครั้งที่ 1; กรุงเทพมหานคร, ศูนย์หนังสือแห่งจุฬาลงกรณ์มหาวิทยาลัย.

Alsaif, S. (2018). “ A Peoposed Framework for a Social Learning Hub With Web 2.0

Technologies. “The Turkish Online Journal of Design. Art and Communication 8: 1254-1262.

Alt, D. (2015). College students' academic motivation, media engagement, and fear

of missing out. Computers in Human Behavior, 49, 111-119.

Celebi M. (2018). "To Use or Not to Use-That Is the Question!" Using Facebook as an

Educational Tool in Recreational Leadership Course. Journal of Education and Training Studies Vol. 6, No. 7; E-ISSN 2324-8068 ISSN 2324-8068.

Gerbic, P.(2006) “To post or Not to Post: Undergraduates Student Perceptions

About Participating in Online Discussions. Who’s Learning? Whose Technology ?” Proceeding Ascilite Sydney.

George, K.M., Selvin, E., Pankow, J.S., (2018). Sex differences in the association of

diabetes with cardiovascular disease outcomes among African-American and white participants in the Atherosclerosis Risk in Communities Study. Am J Epidemiol. 2018;187(3):403–410.

Griffith, S., & Liyanage. L. (2008). An Introduction to The Potential of Social

Networking Sites in Education.

Majid, A. H. A., H. S. Stapa & C. Y. Keong. (2012). Scaffolding through the blended

approach: Improving the writing process and performance using facebook. American Journal of Social Issues & Humanities 2.5, 336-342.

Nell, C.E., & Cant.M. C. (2014). Determining student perceptions regarding the important service features and overall satisfation with the service quality of a higher education institution. Management, 19(2), 63-87.

Orhan, M.A. & MacIlvaine, C. (2020). "Examining digital brand experiences as a

predictor of brand relationship quality and loyalty. International Journal of Marketing Communication and New Media, Vol. 8 No. 15, p. 45-64.

Rose, P. (2015). Three lessons for education quality in post-2015 goals and targets:

Clarity, measurability and equity. 40, 289-296.

Rutter, R., Ropper, S. and Lettice, F. (2016). Social media interaction, the university

brand and recruitment performance. Journal of Business Research, 69(8), 3096-3104.

Sönmez Veysel (1994). Program Geliştirmede Öğretmenin El Kitabı. Anı Yayıncılık,

ŞafakMatbaası. Yedinci Baskı, Ankara.

Song B.L., Lee K.L., Liew C.Y. & Subramaniam M. (2023). The role of social media

engagement in building relationship quality and brand performance in higher education marketing. The current issue and full text archive of this journal is available on Emerald Insight at https://www.emerald.com/insight/0951-354X.htm. DOI 10.1108/EM-08-2022-0315

Tarantino, K., McDonough, J., & Hua, M. (2013). Effects of student engagement with

social media on student learning: A review of literature. The Journal of Technology in Student Affairs, 1(8), 1-8.

UNESCO (2005). Guidelines for Inclusion. Ensuring Access to Education for All France.

UNESCO (2019). Defending the ‘right to the city’: How cities include migrants and

refugees in and through education. Retrieved form https://en.unesco.org/gem-report/taxonomy/term/210, Access to 15/08/2020