POLITICAL COMMUNICATION OF THE PEOPLE IN THE PARTICIPATION IN THE DEVELOPMENT OF THE LOCAL ADMINISTRATIVE ORGANIZATION OF PHAYUHA SUBDISTRICT, PHAYUHA KHIRI DISTRICT, NAKHON SAWAN PROVINCE.

Abstract

This research aimed to 1) study the participation in local development of the Phayuha Subdistrict Administrative Organization, Phayuha Khiri District, Nakhon Sawan Province, and 2) study the comparison of political communication formats that affect the participation in local development of the Phayuha Subdistrict Administrative Organization, Phayuha Khiri District, Nakhon Sawan Province. This research was quantitative research. The researcher selected a sample of 396 people. The statistics used in the research were percentage, frequency, mean, standard deviation, and multiple regression analysis. The results of the research found that the participation in local development of the Phayuha Subdistrict Administrative Organization, Phayuha Khiri District, Nakhon Sawan Province was at a high level overall. When considering each aspect, it was found that participation in planning was at the highest level, followed by participation in receiving benefits at a high level, participation in implementation at a high level, and participation in evaluation at a high level, respectively. The results of the comparison of the level of political participation of the people classified by political communication formats found that people with different political communication formats There are no differences in the level of political participation.