FACTORS AFFECTING THE DECISION-MAKING STUDYING FOR A MASTER'S DEGREE PROGRAM FACULTY OF INDUSTRIAL TECHNOLOGY, SURINDRA RAJABHAT UNIVERSITY

Abstract

The objective of this research article is to examine the factors influencing the decision to pursue a master's degree program at the Faculty of Industrial Technology at Surindra Rajabhat University. The sample group comprised 75 students enrolled in the 4th and 5th years (specifically in the Bachelor of Education program in Industrial Art) during Semester 2/2022 at the Faculty of Industrial Technology at Surindra Rajabhat University. Employing a purposive sampling method, questionnaires and online surveys were utilized as research tools. The researcher collected data both in person and through online social networks. Subsequently, the data was analyzed using basic statistical methods, which included percentages, averages, and standard deviations. Research results: 1) General information revealed that the majority were male: 48 individuals (64%) aged 21–25 years; 72 individuals (96%) resided in Surin Province, with either parent employed by 30 private companies (40%). Their families had an average monthly income of 20,001–30,000 baht. Thirty-nine individuals (52%) were enrolled in the Bachelor of Education (B.Ed.) program in Industrial Arts and Technology, while 29 individuals (38.69%) held a GPA of 2.01-2.50. 2) Factors influencing the decision to pursue a master's degree program were predominantly rated at a high level ( = 4.46, S.D.= 0.75). Examination of each aspect revealed that personal, social, and family reasons were highly rated ( = 4.45, S.D. = 0.78). Institutional characteristics, particularly curriculum or field of study, were also highly rated ( = 4.34, S.D. = 0.77). Participants rated the characteristics of the curriculum or field of study at the highest level ( = 4.51, S.D. = 0.70), while opinions on the cost of education were similarly high ( = 4.53, S.D. = 0.74).