การเสริมสร้างเครือข่ายการจัดการท่องเที่ยวเชิงวัฒนธรรมของวัดและชุมชนในล้านนา

The objectives of the research titled Enhancement of Cultural Tourism Management Network of Temples and Communities in Lanna included: 1) To study policies and cultural tourism management of the governmental and local organizations in Lanna; 2) To develop the cultural tourism capacity of temples and communities in Lanna; 3) To enhance the cultural tourism management network in Lanna; and 4) To study the relationship of the cultural tourism management of temples and communities in Lanna. This research was a mixed-method research. The qualitative research included Documentary Research, In-Depth Interviews and Focus group Discussion. The quantitative research included Questionnaires. The research informants were selected by random sampling from tourists and the people who practiced Dhamma principles in the temples. The total number of informants was 400 including 300 Thai and 100 foreign tourists. The target informants were proportionately selected from each temple and organization in the five provinces of Lanna including Nan, Chiangmai, Phrae, Lamphun and Phayao. The findings of this research were as the followings: 1) According to the policy and management of cultural tourism of governmental and local organizations in Lanna, it was found that the Thai government gave priority to domestic tourism in three defined frameworks following three development mechanisms that the government had applied the sufficiency economy principle as a guideline for solving problems by focusing on the sectors of economy, occupation, income, cooperation and strengthened communities.  2) It was found that tourism capacity development of temples and communities in Lanna was through transferring knowledge and understanding, inheriting local culture and wisdom for generating income and improving communities’ way of life and responding the needs of the communities in restoration of knowledge in arts, culture, way of life of the communities and the participation of related agencies. 3) It was found that the cultural tourism management network of temples and communities in Lanna was enhanced by dividing into sub-networks within each community following the guidelines of cooperation among the three key village sectors including villagers, temples and schools. 4) For the relationship in cultural tourism of temples and communities in Lanna,   it was found that the tourism relationship was in forms of participation of community tourism networks in the management of cultural tourism of temples and communities that the entrepreneurs, government and private sectors gave priority to cultural tourism of temples and communities.