The Development of a Board Game to Promote Guidance and Public Relations for Further Education at the Bachelor's Degree Level in the Library Science and Digital Media Management Program, Phetchaburi Rajabhat University

Abstract

This study aimed to 1) develop a board game to promote academic guidance and public relations for undergraduate admission to the Bachelor of Library Science and Digital Media Management program at Phetchaburi Rajabhat University, 2) evaluate the effectiveness of the developed board game, and 3) examine students’ satisfaction with its use. The research instruments consisted of the board game, an evaluation form assessed by five experts, and a satisfaction questionnaire administered to a sample of 982 Grade 12 students in Phetchaburi Province. The questionnaires were validated for content validity using the Index of Item-Objective Congruence (IOC) and tested for reliability. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation.

          The findings revealed that: 1) the board game was developed through 12 systematic steps, beginning with defining the concept, rules, and mechanics, and progressing through design, prototyping, trial use, and refinement, resulting in a complete and practical product. The final version comprised four types of cards (Business Cards, Staff Cards, Business Puzzle Cards, and Special Cards) that reflected careers in information science and library science, along with four types of coins (Glass, Copper, Silver, and Gold), a four-page A5 instruction manual, and a compact, full-color cardboard package. The average playtime ranged from 15 to 30 minutes. 2) The overall effectiveness of the board game was evaluated at the highest level (  =4.52, S.D.= 0.23). The three most highly rated aspects were game design, supplementary mechanics, and the design of the manual and packaging, and 3) Students’ overall satisfaction with the board game was also at the highest level (  = 4.48, S.D. = 0.61). All aspects were rated very highly, particularly learning and content and gameplay, which broadened students’ perspectives on career pathways and enhanced their understanding of academic choices in Library Science and Digital Media Management program.