Management of “The New Cultural Dominance” of Tong Chom Market
Keywords:
Management, cultural domination, Tong Chom MarketAbstract
This academic article aims to show the perspective on management of Tong Chom Market that it is social domination through consumption culture by rebranding the existing market via the government mechanism and using postmodernism of Frederic Jameson as the tool of criticizing Tong Chom Market through social important characteristics and modernism of Frederic Jameson in five aspects such as perception of contents being less important than what people see, mixed culture, thinking of the missing things in the present time by thinking of the past, collapse of meaning chain, reproduction of technology and meaning, and change of man-made areas through Tong Chom Market.
References
Belsey, C. (2006). Author of Apinya Booming, Sakul. Translation, Behind the popular structure. Poststructuralism: A Very Short Introduction Sirindhorn Anthropology Public Organization.
Chairat Chareonsinlarn Introduction to surnames. (2017). ideas behind structuralism : Introducing Poststructuralism.
Marketing Promotion and Management Division. (2015). Department of Internal Trade, Ministry of Commerce 563 Nonthaburi Road, Bang Kraso Subdistrict, Mueang District, Nonthaburi Province 11000, [Online] Source http://mwsc.dit.go.th,10 August 2018.
Ministry of Interior. (2018). Guidelines for the implementation of the civil state market project. [Online] Source: http://www.market.moi.go.th/download/ manaul.pdf, 13 November 2018.
Marketing System Promotion and Management Division Department of Internal Trade Ministry of Commerce Kad Thung Kwian 563 Nonthaburi Road, Bang Kraso Subdistrict, Mueang District, Nonthaburi Province 11000, Building 2, Floor 7, Room 20711 [Online] Source: http://mwsc.dit.go.th, 9 August 2018.
Chairat Chareonsinlarn Introduction to surnames. (2017). ideas behind structuralism : Introducing Poststructuralism.
Marketing Promotion and Management Division. (2015). Department of Internal Trade, Ministry of Commerce 563 Nonthaburi Road, Bang Kraso Subdistrict, Mueang District, Nonthaburi Province 11000, [Online] Source http://mwsc.dit.go.th,10 August 2018.
Ministry of Interior. (2018). Guidelines for the implementation of the civil state market project. [Online] Source: http://www.market.moi.go.th/download/ manaul.pdf, 13 November 2018.
Marketing System Promotion and Management Division Department of Internal Trade Ministry of Commerce Kad Thung Kwian 563 Nonthaburi Road, Bang Kraso Subdistrict, Mueang District, Nonthaburi Province 11000, Building 2, Floor 7, Room 20711 [Online] Source: http://mwsc.dit.go.th, 9 August 2018.
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Published
2019-12-25
How to Cite
Phrakhru Pariyatkittayaphon. (2019). Management of “The New Cultural Dominance” of Tong Chom Market. Phimoldhamma Research Institute Journal, 6(2), 105–116. retrieved from https://so06.tci-thaijo.org/index.php/prij/article/view/247406
Issue
Section
Academic Article (บทความวิชาการ)
