Principles of Buddhism and Good Governance in Becoming a Community Enterprise Entrepreneur in Pong Noi Subdistrict, Doi Luang District, Chiang Rai

Abstract

The purpose of this research is to; 1) study and analyze Buddhist principles leading to community enterprise entrepreneurs and 2) to study the relationship between Buddhist principles and being a community enterprise in Pong Noi Subdistrict, Doi Luang District, Chiang Rai Province. This study is a mix-method research. The 98 samples include Authorized representatives, community enterprise members, directors of occupational class,
entrepreneurs, and entrepreneur representatives. The research instruments used in the research include: structured interviews, in-depth interviews, and questionnaires with a reliability of 0.89. Statistics used in the research include percentages, means, standard deviations, multiple regression analysis, and data were analyzed using descriptive methods.
The results of the research found that:
1. Buddhist principles leading to community enterprise entrepreneurs were found to have the 4 Brahmavihara principles overall at a high level. ( = 4.22) When considering each aspect, it was found that the aspect with the highest mean value was Mudita, Karuna, Metta, and Equanimity. Good governance principles 6 are overall at a high level. ( = 4.15). When considering each area, it was found that the areas with the highest average values were the principle of value for money, the principle of participation, the principle of responsibility, the rule of law, the principle of morality, and the principle of transparency. To be a community enterprise entrepreneur, one must have leadership, manage work and people in the business, have Buddhist principles to adhere to and apply in governing with fairness, Build morale in working for members, and enhance work efficiency.
2. The relationship between Buddhist principles and being a community enterprise entrepreneur was found to be between 0.67 and 0.77, consistent with empirical data, with statistical significance at the 0.01 level. The variable of Brahmavihara 4 (FSM) has the highest relationship with community entrepreneurship (SE), with a correlation value of 0.77, followed by good governance 6 (GG) which has the highest relationship with entrepreneurship for the community (SE) has a correlation value of 0.67. Entrepreneurs see the importance of participating in social activities based on Buddhist principles in order to build the community economy, including promoting the community to grow strong and sustainable.