The communication pattern of community capital for community based tourism: A case study of OTOP Nawatwithi community tourism, Buri Ram province

Abstract

The research results on the communication pattern of community capital for community- based tourism: A case study of OTOP Nawatwithi community tourism, Buri Ram province, found that OTOP Nawatwithi Tourism Communities Both communities, namely Ban Sawaisor community and Ban Ta Long community have applied community capital to be the selling point of tourism which is a community-based tourism and community members are good hosts position. Communities have blended communication styles both formal and informal communication. Top-down communication, which is used, by government officials or community leaders to clarify and build understanding at the beginning, Bottom-up communication is used in later stages to give members an opportunity to express their opinions. Community members work together in a time of welcoming tourists, in which the communication pattern is horizontal and two-way communication. Overview of communication community grants emphasize the participatory communication. Communication between each other shows care and encouragement consistent with positive communication. On another side of communicating community capital to outside the community, the two communities communicate clear key ideas to present the community's point of sale. Ban Sawaisor community communicates with ideas Ecotourism and Ban Ta Long community communicate with ideas Cultural tourism and lifestyle.