Food Model Media Development for Communication of Traditional food Identity In Bangkadee Community, Bangkok English Title

Abstract

The purposes of the research are 1) to study the identity of local food of Bangkadee Community, Bangkok and 2) to design the food model media of local food of Bangkadee Community, Bangkok. Research instruments used are 1) in-depth interviews 2) satisfaction surveys on food model media. The research procedures consist of 1) qualitative research by in-depth interview about the identity of local food 2) developmental research of local food model media The findings are as follows: 1) the identity of Bangkadee Community’s food is comprised of  retrieving the identity of local food, which are savory dishes and desserts that are distinctive of Bangkadee Community. The savory dishes are Kang Krajeab, Kang Leang Pak Plung, Kang Fak Tong, Namprik Pa, , and Yum Chakram. The desserts Med Kanoon, Kanom Dok Sano, Kanom Lep Meu Nang, Kao Tom Mut, and Kanom Neuw 2) Local food model media designing is divided into three stages: 1. Pre- Production, 1) selecting the model of local food 2) researching the ingredients, seasonings, and the finished dish. 2. Production, creating the local food model media. 3. Post-Production, evaluating the local food model media by local experts by 15 persens.  The survey shows that the overall satisfaction level is at the highest level. The mean is 4.58. The standard deviation is 0.52.  2.5) evaluating the satisfaction of the local food model media by 30 visitors to Mon Bangkadee Cultural Center. The survey shows that the overall satisfaction level is at the highest level. The mean is 4.62. The standard deviation is 0.53.