Presentation of Images Representing Thainess in Sanae Hong Krueng Programme

Abstract

The purpose of this qualitative study was to investigate a representation of Thainess in Sanae Hong Krueng cookery programme. The textual analysis was used based on the concept of representational image through content and elements of the program's programme, scenes and characters by selecting specific data groups, i.e., specifically selecting Sanae Hong Krueng TV show broadcasted from episode 1 to the last, totaling 23 episodes. The results of the study were as follows:

San Sanae Hong Krueng TV show presented images of Thainess in 4 characteristics: diversity of Thainess, long history of Thainess, social class and meticulousness of Thainess through a food show that had 3 stages of program, presenting the story, cooking demonstration and summarizes what the program has to offer. The main characters were Grandma Golf and Grandchild Tae and supporting characters such as Nom Yoi and guests who would be demonstrators of Thai cooking in various menus and inserts content about 9 aspects of Thai identity including food, religious institutions, monarchy, language and literature, fine arts, herbs, folk games, traditions and character, Thai way of life and values through scenes related to Thai-style living such as Thai houses, water pavilion, Thai kitchen area, etc. The presentation of such representation conveys meaning and has a valuable effect on the feelings and thoughts of the Thai people.  The program brings some elements of cultural capital that exist in society to create Thainess. through a historical perspective, belief, way of life or science until they became  "Representational Image of Thainess" that are valuable and should be preserved.