The Use of Signs to Convey Content of Encouragement in Facebook Fan Page “Kiw Tum”

Abstract

This research article aims to study the encouraging characteristics and the use of signs to convey the content of encouragement on the Facebook fan page “Kiw Tum” by collecting data from the fan page from 1^st January to 31^st May 2022. The methodology used in this research is documentary research in the framework of encouragement as a basic human need and the concept of signs. Later, the result is presented by using descriptive analysis.

          It is found that there are four characteristics of the content of encouragement on the Facebook fan page “Kiw Tum”which are human values, lifestyle, economy, and health respectively. Those pieces of content aim at urging and encouraging message receivers whose conditions are in crisis both physically and mentally in order to encounter and break through obstacles worthily and dignifiedly. Moreover, there are four types of use of signs including the use of images, postures, color tones, and shapes. Those signs unitedly convey the meaning corresponding to the content that is to realize self and others’ value which is the power source of a way of life.