The Development of the Cultural Map for Promoting Tourism in the Creative Area, Chiang Rai Old Town

Abstract

The purposes of this research are as follows: 1) to develop the cultural map for promoting tourism and the cultural capital database in the Creative Area, Chiang Rai Old Town, and to present it through suitable print media platforms,  2) to develop an augmented reality technology media prototype from a cultural map of the Creative Area, Chiang Rai Old Town.

          The results showed as following details. 1. The result of the development of the cultural map for promoting tourism and the cultural capital database in the Creative Area, Chiang Rai Old Town, and presentation through suitable print media platforms that were made, namely, a database system related to types of tangible and intangible cultural capitals in the Creative Area, Chiang Rai Old Town, by relying on the community involvement. The result was by the studied area. The tangible and intangible cultural capitals of the regions studied were found according to the studied areas of 11 communities in the Creative Area, Chiang Rai Old Town. There were 12 categories, totaling 96 items. 2. The augmented reality technology (AR) design utilized participatory design to promote tourism using photo albums and video media. In addition, the Global Positioning System (GPS) was used to simulate places with 360-degree perspectives. It presented 3 eras, namely, 1) the first era (1843), the historical development of Chiang Rai Province; 2) the second era, the reign of King Chulalongkorn or King Rama V; 3) the third era, the reign of King Prajadhipok or King Rama VII, Chiang Rai in the Siamese era, colonial architecture, and Siam Modern.