The Use of Language to Communicate Thai Service Identity in Hospitals for Cambodian Students

Abstract

This research article aimed to analyze verbal and nonverbal communication conveying Thai service identity in hospitals among Cambodian students. The researcher reviewed related literature and collected data through field studies in four hospitals in Thailand using a purposive sampling technique: Klang Hospital, Rutnin Eye Hospital, Medical Development Clinic and Srinakharinwirot University Clinic. Two groups of the three Cambodian stakeholders were included: graduate users in hospitals and Thai major graduates who had training experience in hospitals. Data were collected through interviews using a mixed-methods research approach. The findings revealed that verbal communication ways to express Thai service identity included the use of personal pronouns, the “Sawasdee” greeting, polite language, and English words. The nonverbal communication ways involved clothing, facial expressions, and body language. Thai identity is shaped by Thai culture and the practices of Thai people that have been passed down to the present day. The research results can be applied to create Thai learning media for Cambodian students, enhancing their familiarity with the training experience place and building their confidence to undergo training in Thai hospitals.