Language and Identity of Thai Rappers: A Case Study of THE RAPPER

Abstract

During a time when rap music and rappers have regained popularity in Thai society, Thai rappers employed various linguistic strategies that played an important role in presenting their identities. This research aimed to study the linguistic strategies used to present the identities of Thai rappers in the television program THE RAPPER. Data were collected from season 1, episodes 1-6 of THE RAPPER, broadcast on Workpoint 23. The analysis covered the contestants’ interview segments, the contestants’ rap songs, and the judges’ comments.  The findings indicated that six linguistic strategies were used to construct Thai rappers’ identities:
1. naming or “AKA”; 2. using jargon; 3. using words or phrases with positive meanings; 4. mentioning taboo words; 5. using English; and 6. denying common assumptions about rappers. The identities represented by these linguistic strategies included: 1. Rappers are individuals with unique styles; 2. Rappers are people with dreams and determination; and 3. Rappers are womanizers. The identities of Thai rappers presented in THE RAPPER demonstrate efforts to define and express the meaning of Thai rappers’ identities. These efforts aim to present such identities to different groups in Thai society, fostering a better understanding of Thai rappers' identities, thoughts, and attitudes.