Boosting Business Competitiveness by Intellectual Property Management in EEC Tourism Industry

Abstract

The tourism industry is a significant economic sector in Thailand, yet it faces challenges in fully exploiting its intellectual property (IP) potential. This research examined the environment, requirements, and constraints of IP management in tourism and service businesses within the Eastern Economic Corridor (EEC), particularly in Chonburi Province, and developed approaches to enhance business competitiveness through IP application. The study employed a qualitative method integrating legal studies and business administration. Data collection comprised 100 survey respondents and 30 in depth interviews with academics, government representatives, and business operators, supplemented by documentary research and comparative legal analysis.

The results revealed that entrepreneurs had limited knowledge of intellectual property (IP): trademarks and copyrights were the most recognized, while geographical indications were the lowest. A significant gap existed between awareness and practice, with 35% of entrepreneurs never undertaking any intellectual property related actions. Primary obstacles included lack of knowledge and understanding, registration costs, and complex procedures. Current utilization was at basic marketing levels rather than strategic use. International case studies demonstrated six intellectual property management approaches: brand extension, conditional licensing, royalty free licensing, standards and certification systems, sensory experience creation, and business partnership development.

In conclusion, enhancing business competitiveness would require integrated approaches combining structural problem solving, practical capability development, and ecosystem creation conducive to intellectual property utilization. Recommendations include developing specialized training curricula, legal reforms to accommodate new types of trademarks, and comprehensive support mechanisms to transform the EEC’s potential into sustainable competitive advantages.