The Influences of The Radio and Television Media Affecting The Musical Arts of Thailand in The 20th century

Abstract

Radio and television were started in USA by the early 20th century. And were brought to Thailand near the end of King Rama V and continuously developed until the reign of King Rama VII. The radio was used as a political medium between the government and the public by Board of Representatives in order to disseminate news and entertainment. The television was firstly broadcasted at “Thai TV Channel 4 Bangkhunprom” Both the radio and television media were making the public perceive music quickly and extensively. At that time, the popular music was radio-play songs, original sound track songs, TV drama songs, arousing songs, and dancing songs. There were two broadcasting radio stations: the radio station of the advertising department, played by “Soontharaporn Big Band” and the AS radio station (AS: Prathinang Amphon Sathan Palace), played by “the AS band, Friday” The first band’s music was about the original Thai songs mixing Western songs and the pure original Thai music while the other band’s music was about Royal songs and Big Band. Later, the radio frequencies were allocated to the public. Radio media was slightly developed to be a trading business, using sponsor systems through ad spots songs in order to publicize. For TV media, the music presentation styles was developed into music videos, videos Karaoke, and recorded live-show DVD which were more enjoyable to watch and listen and more popular quickly. Currently, the technology through the Internet on various channels was also used.