The Feasibility Study of the Song Album Production from Smile Music Production

Abstract

An independent study was conducted to investigate the feasibility of investing in the music production, who produces songs called "Smile Music Production". The possibilities of marketing, technical and financial management were analyzed to assess the feasibility of investment. A survey carried out the municipality of the city of Khon Kaen on the behavior and needs of the audience in the music and the need to buy or download music legally using a questionnaire with a sample of 400 cases. The composers and producers were also interviewed for using data as a component in the process of the music production. The results showed that it was possible to produce song album as the music business in the name "Smile Music Production" with slogan "Creative Music Works For Every Dream", aimed to producing quality music focus on quality content and melody. Make a difference more colorful combining genre with POP and ROCK style mix in some part of song. It was found that 34.3 percent of samples need to buy or download music legally, 44.3 percent have moderate requirements to purchase or download music legally and 21.4 percent there is little need to buy or download music legally. "Smile Music Production" should be run as a simply business operating by a manage; focus on unique production with quality, low-cost procedure. The analysis of financial feasibility showed the possibility of investment of 2,764,880 baht with sale of 2,542,294 baht in the first year, and the payback period (PBP) for 3 year 7 months 24 days. The net present value (NPV) was 3,642,036.64 baht and the internal rate of return (IRR) was 46 %.