From OTOP to OTOP Nawatwithi: A Community - Based Development Policy?
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Dec 21, 2021
Keywords:
Tourism Community Policy OTOP Nawatwithi Policy Analysis
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Abstract
This article examines the implementation process of national development policy which has been defined as community and local wisdom-based development. The study uses OTOP Nawatwithi Tourism Community policy, organized by Community Development Department, Ministry of Interior, as a case study, utilizing discourse analysis methodology to make a thorough revision and analysis of the implementation process, starting from OTOP to OTOP Nawatwithi Tourism Community Policy. Findings reveal some changes in the description of community-based concepts in OTOP and OTOP Nawatwithi policies. Whatever concepts are identified, however, they have not been realized neither in knowledge definition nor in resource management due to the centralized and top-down character of the government and other organizations involved.
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References
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Chantawong, S. (2009). Wātakam khwāmpen phonlamư̄ang khwām māi læ kān tō̜rō̜ng khō̜ng chonklumnō̜i [Citizenship: discursive practice, meaning, and negotiation by minority groups] (Master’s Thesis, Thammasat University).
Charoensin-o-larn, C. (2017). Wātakam kānphatthanā: ‘amnāt khwāmrū khwām čhing ʻēkkalak læ khwāmpen ʻư̄n (Phim khrang thī hok) [Development Discourse Power Knowledge truth Identity and Otherness (6th ed.)]. Bangkok: Vibhasa.
Chirawat C. (2011). Comparative rhetoric of news reports in Thailand and the USA: with a focus on Thai political written discourse (Unpublished master’s thesis, Thammasat University).
Warren, F. (2010). “Best of Practices?” in Cornwall, A. & Eade, D (eds). Deconstructing Development Discourse: Buzzwords and Fuzzwords. Oxford: Oxfam.
Ganjanapan, A. (2012). Khit yāng Michelle fūkō khit yāng wiphāk: čhāk wāt kam khō̜ng ʻatta bukkhon thưng čhut plīan khō̜ng ʻattā [Think like Michel Foucault, critical thinking: From self - discourse to a turning point of self]. Chiangmai: Chiangmai University press.
Jaiborisudhi, W. (2016). Kānsưksā khrōngkān nưng tābon nưng phalittaphan (OTOP) phāitai wātakam khwāmpen sinkhā [A study on One Tambon One Product (OTOP) project and the product discourse]. International Journal of East Asian Studies, 20(2).Retrieved from https://so02.tci-thaijo. org/index.php/easttu/article/view/82708.
Jaithiangtham, J. (2013). Kān wikhro̜ wāt kam rư̄ang phēt saphāp læ phēt withī nai nangsư̄ rīan wichā phāsā Thai chan matthayommasưksā tō̜n ton [Gender and sexuality discourse analysis in secondary school’s Thai textbooks] (Master’s Thesis, Thammasat University).
Matsui, K. (2012). “Locality and Dynamics in OVOP Promotion: Oita’s Experience for Regional Development in Developing Countries” In Hiroshi MURAYAMA (ed). Significance of the Regional One - Product Policy. Pathumthani: Thammasat Printing House.
Khūmư̄ bō̜rihān khrōngkān chumchon thō̜ngthīeo OTOP Nawat withī [OTOP Nawatwithi: Project management guide]. (n.d.). Bangkok: Community Development Department, Ministry of Interior.
Kwanaroon Opanont, K. (2012). Kānprakō̜p sāng wāthakam khwām sūai nai khōtsanā phalittaphan bamrung phiu thāngthō rathat [The beauty discourse construction in the skin care products television advertisement] (Master’s Thesis, Thammasat University).
Limwatthanakun, P. (2015). Wātakamkānphatthanākānmư̄ang khō̜ng saphāphat nākān mư̄ang [Political development discourse of Political Development Council]. (Master’s Thesis, Thammasat University).
Mongkolworapak, P. (2014). ‘Attalak phūying nai bō̜ribot kānmư̄ang Thai khō̜ng nāngsāo ying lak chin wat: kān wikhro̜ wāta kam sư̄ [Woman identity in Thai political context of miss Yingluck Shinawatra: an analysis of media discourse] (Master’s Thesis, Thammasat University).
Nalin Viboonchart. (2013). The underlying ideologies in news articles: a critical discourse analysis of an english newspaper in Thailand and an American newspaper (Unpublished Master’s Thesis, Thammasat University).
Nartsupha, C. (2012). Nǣokhit watthanatham chumchon nai sang khom Thai [Cultural community concepts in Thailand]. Bangkok: Sangsan.
Ngam-Ek-Ua, K. (2013). Nāng kǣo nāmā: kān thāthāi læ kānphalit sam wāthakam kīeokap phūying nai wannakhadī Thai [Nang Kaew Na Ma (A Horse - Faced Woman): The challenge and repetition on woman discourse in Thai literature] (Master’s Thesis, Thammasat University).
Office of the National Economics Development Council. (1961). Phǣn phatthanākān sētthakit hǣng chāt raya wēlā Phō̜.Sō̜. sō̜ngphanhārō̜isī - sō̜ngphanhārō̜ihok læ thưng Phō̜.Sō̜. sō̜ng phanhārō̜ikao [National economics development plan 1961 - 1963 and till 1966]. Bangkok: Office of the National Economics Development Council.
Office of the National Economics Development Council. (1997). Phǣn phatthanā sētthakit læ sangkhom hǣng chāt chabap thī pǣt Phō̜.Sō̜. sō̜ngphanhārō̜isīsip - sō̜ngphanhārō̜i sīsipsī [National economics and social development plan vol. 8 (1997 - 2001)]. Bangkok: Office of the National Economics and Social Development Council, Office of the Prime Minister.
Office of the National Economics Development Council. (2017). Phǣn phatthanā sētthakit læ sangkhom hǣng chāt chabap thī sip sō̜ng Phō̜.Sō̜. sō̜ngphanhārō̜ihoksip - sō̜ngphan hārō̜ihoksipsī [National economics and social development plan vol. 12 (2017 - 2021)]. Bangkok: Office of the National Economics and Social Development Council, Office of the Prime Minister.
OTOP Nawatwithī dưng phūmpanyā - withī chīwit phœ̄m rāidai chumchon yangyư̄n [OTOP Nawatwithi: support local wisdoms and life, sustainable increase community income]. (2018, February 2). Thairath online. Retrieved December 23, 2018, from https://www.thairath.co.th/content/1193695.
Pathamathamakul, C. (2007). Wikhro̜ kānsāng wāt kam khwām ngām khō̜ng khōtsanā phalittaphan bamrung phiu [Analysis of the beauty discourse of the cosmetics advertisement] (Master’s Thesis, Thammasat University).
Phō̜chō̜ rēng khapkhlư̄an chumchon thō̜ngthīeo OTOP Nawatwithī chū Nawattakam phasomphasān kap withī chīwit [CDD pushes “OTOP Nawatwithi tourism community”, shown innovation with community lifestyles]. (2018). Khaosod. Retrieved 2018, May 2, from https://www.khao sod.co.th/politics/news_1036678.
Phungbangpho, S. (2018). Kān khapkhlư̄an sētthakit chumchon [How to move community economy]. (Paper). Retrieved December 23, 2018, from https://www.rightlivelihoods.org/wpcontent/uploads/2018/08/การขับเคลื่อนเศรษฐกิจชุมชน-รอง-อพช.สมหวัง.pdf.
Powers, P. (2007). The Philosophical Foundation of Foucaultian Discourse Analysis. Critical Approaches to Discourse Analysis across Disciplines, 1(2), 18 - 34.
Prasertsri, P. (2011). Kān wikhro̜ nư̄ahā læ wāt kam khāo hētkān khwām mai sangop nai sām čhangwat chāidǣn tai khō̜ng nangsư̄phim sūan klāng læ nangsư̄phim thō̜ngthin [Content and discourse analysis concerning news of the insurgency news in the three Southern provinces found in central and local newspapers] (Master’s Thesis, Thammasat University).
Promwichai, D. (2014). Kānkō̜ tūa khō̜ng wātakam “chumchon khemkhæng” nai sangkhom Thai chūang pī sō̜ngphanhārō̜I sāmsiphā - sō̜ngphanhārō̜isīsiphā [The formation of “Strong community” discourse in Thai society, 1992 - 2002] (Master’s Thesis, Thammasat University).
Sareechantalerk, K. (2008). Wāt kam khwām ngām khō̜ng phūying nai sangkhom Thai: mummō̜ng phahu miti [A discussive study of Thai female beauty: Multi dimensional approach]. (Master’s Thesis, Thammasat University).
Sinvutthaya, S. (2007). Wātakam kān čhatkān pā kap kān khlư̄anwai thāng sangkhom -‘attalak læ watthanatham ʻĪsān nai lānnā: kō̜ranī sưksā bān pā sak ngām tambon dong mahā wan kingʻamphœ̄ wīang chīang rung čhangwat chīang rāi [Discourse of forest management and social movement - identity and Isan culture in Lanna] (Master’s Thesis, Thammasat University).
Sommit, T. (2008). Wātakam “khrō̜pkhrūa” khō̜ng bukkhon sāthārana: sưksā kō̜ranī khrō̜pkhrūa dārā [Discourse analysis of celebrities’family: the case of stars] (Master’s Thesis, Thammasat University).
Srisan, S. (2018). Wādūai kān wikhro̜ wāt kam nǣo wiphāk: bot sưksā wikhro̜ wāt kammakān phatthanā / lang kānphatthanā [Discourse Analysis: A study of development / post-develop- ment discourse]. Bangkok: Sommadhi.
Srisinurai, S. (1999). Patibatkān thāng wāt kam khō̜ng chāobān: kō̜ranī sưksā “pā thām kut peng” [Discourses and discursive practices of people in wet land forest “Taam Gut Peng”] (Master’s Thesis, Thammasat University).
Sungpreeda, W. (2008). Wātakam khō̜ng nangsư̄phim Thai nai songkhrām ʻirak sō̜ngphansām [Media discourse of Thai newspaper in Iraq War 2003] (Master’s Thesis, Thammasat University).
Tachopisalwong, A. (2011). Wātakam sathō̜n phāp Thai phān nangsư̄ phim prathēt ʻanu phūmiphāk lumnam khōng [Discourse study of Thai representation through newspapers of Mekong Subregion Countries] (Master’s Thesis, Thammasat University).
Tangpaiboonsap, N. (2010). ‘Attalak khwām ngām khō̜ng phūying phāitai wāt kam khwāmsūai thaokap khwām phō̜m [Beauty identity of women under the discourse of slim body]. (Master’s Thesis, Thammasat University).
Tanwattana, P. & Korkietpitak, W. (2012). The Background to Understanding One Tambon One Product in Thailand. In Hiroshi MURAYAMA (ed). Significance of the Regional One - Product Policy. Pathumthani: Thammasat Printing House.
Tejapira, K. (2018). Wātakam khwāmpen Thai [Discourses of Thai]. Matichon Weekly. Retrieved December 4, 2018, from https://www.matichonweekly.com/kasien/article_144708.
Tosakulwong, C. (1999). Kān wikhro̜ wāt kam kānhai khwāmmāi sư̄ singphim lāmok khō̜ng kao sathāban nai sangkhom Thai [Discourses analysis of meaning given of pornographic books from 9 Thai institutes] (Master’s Thesis, Thammasat University).
Vespada, Y. (2002). Wātakam khwāmrū nai kān fư̄nfū watthanatham thō̜ngthin: kō̜ranī sưksā ‘utthayān kānsưksā - mūbān watthanatham khao khun sī tambon bān ko̜ ‘amphœ̄ phrom khīrī čhangwat nakhō̜n sī tham rāt [Knowledge discourse on reconstructing the local culture: case study: Khao Khun Sri Educational Park and Cultural Village, Tambon Ban Kao, Amphoe Phrom Ki - ri, Nakhon Sri Thammarat Province] (Master’s Thesis, Thammasat University).
Wasi, P. (1990). Panhā wikrit dān chonnabot sū thāng rō̜t [Solution for rural problem]. Bangkok: Charoenwit.
Wisankanchana, K. (2012). Kānmư̄ang nai krabūankān kamnot nayō bāi sitthi nai nam khō̜ng prathēt Thai: kānsưksā nai chœ̄ng wāt kam [The politics of policymaking process on water rights in Thailand: a discourse approach] (Master’s Thesis, Thammasat University).
Boonmee, T. (2008). Michel Foucault. Bangkok: Khedthai.
Chaibun, K. (1995). Khwām čhing nai rư̄ang khư̄an: bot sưksā kānpatibatkān thāng wāt kam nai sangkhom Thai tangtǣ Phō̜.Sō̜. sō̜ngphansīrō̜ikāosip - sō̜ngphanhārō̜isāmsipčhet [Truth about dam: A study of discourse about dam between 1947 - 1994] (Master’s Thesis, Thammasat University).
Chantawong, S. (2009). Wātakam khwāmpen phonlamư̄ang khwām māi læ kān tō̜rō̜ng khō̜ng chonklumnō̜i [Citizenship: discursive practice, meaning, and negotiation by minority groups] (Master’s Thesis, Thammasat University).
Charoensin-o-larn, C. (2017). Wātakam kānphatthanā: ‘amnāt khwāmrū khwām čhing ʻēkkalak læ khwāmpen ʻư̄n (Phim khrang thī hok) [Development Discourse Power Knowledge truth Identity and Otherness (6th ed.)]. Bangkok: Vibhasa.
Chirawat C. (2011). Comparative rhetoric of news reports in Thailand and the USA: with a focus on Thai political written discourse (Unpublished master’s thesis, Thammasat University).
Warren, F. (2010). “Best of Practices?” in Cornwall, A. & Eade, D (eds). Deconstructing Development Discourse: Buzzwords and Fuzzwords. Oxford: Oxfam.
Ganjanapan, A. (2012). Khit yāng Michelle fūkō khit yāng wiphāk: čhāk wāt kam khō̜ng ʻatta bukkhon thưng čhut plīan khō̜ng ʻattā [Think like Michel Foucault, critical thinking: From self - discourse to a turning point of self]. Chiangmai: Chiangmai University press.
Jaiborisudhi, W. (2016). Kānsưksā khrōngkān nưng tābon nưng phalittaphan (OTOP) phāitai wātakam khwāmpen sinkhā [A study on One Tambon One Product (OTOP) project and the product discourse]. International Journal of East Asian Studies, 20(2).Retrieved from https://so02.tci-thaijo. org/index.php/easttu/article/view/82708.
Jaithiangtham, J. (2013). Kān wikhro̜ wāt kam rư̄ang phēt saphāp læ phēt withī nai nangsư̄ rīan wichā phāsā Thai chan matthayommasưksā tō̜n ton [Gender and sexuality discourse analysis in secondary school’s Thai textbooks] (Master’s Thesis, Thammasat University).
Matsui, K. (2012). “Locality and Dynamics in OVOP Promotion: Oita’s Experience for Regional Development in Developing Countries” In Hiroshi MURAYAMA (ed). Significance of the Regional One - Product Policy. Pathumthani: Thammasat Printing House.
Khūmư̄ bō̜rihān khrōngkān chumchon thō̜ngthīeo OTOP Nawat withī [OTOP Nawatwithi: Project management guide]. (n.d.). Bangkok: Community Development Department, Ministry of Interior.
Kwanaroon Opanont, K. (2012). Kānprakō̜p sāng wāthakam khwām sūai nai khōtsanā phalittaphan bamrung phiu thāngthō rathat [The beauty discourse construction in the skin care products television advertisement] (Master’s Thesis, Thammasat University).
Limwatthanakun, P. (2015). Wātakamkānphatthanākānmư̄ang khō̜ng saphāphat nākān mư̄ang [Political development discourse of Political Development Council]. (Master’s Thesis, Thammasat University).
Mongkolworapak, P. (2014). ‘Attalak phūying nai bō̜ribot kānmư̄ang Thai khō̜ng nāngsāo ying lak chin wat: kān wikhro̜ wāta kam sư̄ [Woman identity in Thai political context of miss Yingluck Shinawatra: an analysis of media discourse] (Master’s Thesis, Thammasat University).
Nalin Viboonchart. (2013). The underlying ideologies in news articles: a critical discourse analysis of an english newspaper in Thailand and an American newspaper (Unpublished Master’s Thesis, Thammasat University).
Nartsupha, C. (2012). Nǣokhit watthanatham chumchon nai sang khom Thai [Cultural community concepts in Thailand]. Bangkok: Sangsan.
Ngam-Ek-Ua, K. (2013). Nāng kǣo nāmā: kān thāthāi læ kānphalit sam wāthakam kīeokap phūying nai wannakhadī Thai [Nang Kaew Na Ma (A Horse - Faced Woman): The challenge and repetition on woman discourse in Thai literature] (Master’s Thesis, Thammasat University).
Office of the National Economics Development Council. (1961). Phǣn phatthanākān sētthakit hǣng chāt raya wēlā Phō̜.Sō̜. sō̜ngphanhārō̜isī - sō̜ngphanhārō̜ihok læ thưng Phō̜.Sō̜. sō̜ng phanhārō̜ikao [National economics development plan 1961 - 1963 and till 1966]. Bangkok: Office of the National Economics Development Council.
Office of the National Economics Development Council. (1997). Phǣn phatthanā sētthakit læ sangkhom hǣng chāt chabap thī pǣt Phō̜.Sō̜. sō̜ngphanhārō̜isīsip - sō̜ngphanhārō̜i sīsipsī [National economics and social development plan vol. 8 (1997 - 2001)]. Bangkok: Office of the National Economics and Social Development Council, Office of the Prime Minister.
Office of the National Economics Development Council. (2017). Phǣn phatthanā sētthakit læ sangkhom hǣng chāt chabap thī sip sō̜ng Phō̜.Sō̜. sō̜ngphanhārō̜ihoksip - sō̜ngphan hārō̜ihoksipsī [National economics and social development plan vol. 12 (2017 - 2021)]. Bangkok: Office of the National Economics and Social Development Council, Office of the Prime Minister.
OTOP Nawatwithī dưng phūmpanyā - withī chīwit phœ̄m rāidai chumchon yangyư̄n [OTOP Nawatwithi: support local wisdoms and life, sustainable increase community income]. (2018, February 2). Thairath online. Retrieved December 23, 2018, from https://www.thairath.co.th/content/1193695.
Pathamathamakul, C. (2007). Wikhro̜ kānsāng wāt kam khwām ngām khō̜ng khōtsanā phalittaphan bamrung phiu [Analysis of the beauty discourse of the cosmetics advertisement] (Master’s Thesis, Thammasat University).
Phō̜chō̜ rēng khapkhlư̄an chumchon thō̜ngthīeo OTOP Nawatwithī chū Nawattakam phasomphasān kap withī chīwit [CDD pushes “OTOP Nawatwithi tourism community”, shown innovation with community lifestyles]. (2018). Khaosod. Retrieved 2018, May 2, from https://www.khao sod.co.th/politics/news_1036678.
Phungbangpho, S. (2018). Kān khapkhlư̄an sētthakit chumchon [How to move community economy]. (Paper). Retrieved December 23, 2018, from https://www.rightlivelihoods.org/wpcontent/uploads/2018/08/การขับเคลื่อนเศรษฐกิจชุมชน-รอง-อพช.สมหวัง.pdf.
Powers, P. (2007). The Philosophical Foundation of Foucaultian Discourse Analysis. Critical Approaches to Discourse Analysis across Disciplines, 1(2), 18 - 34.
Prasertsri, P. (2011). Kān wikhro̜ nư̄ahā læ wāt kam khāo hētkān khwām mai sangop nai sām čhangwat chāidǣn tai khō̜ng nangsư̄phim sūan klāng læ nangsư̄phim thō̜ngthin [Content and discourse analysis concerning news of the insurgency news in the three Southern provinces found in central and local newspapers] (Master’s Thesis, Thammasat University).
Promwichai, D. (2014). Kānkō̜ tūa khō̜ng wātakam “chumchon khemkhæng” nai sangkhom Thai chūang pī sō̜ngphanhārō̜I sāmsiphā - sō̜ngphanhārō̜isīsiphā [The formation of “Strong community” discourse in Thai society, 1992 - 2002] (Master’s Thesis, Thammasat University).
Sareechantalerk, K. (2008). Wāt kam khwām ngām khō̜ng phūying nai sangkhom Thai: mummō̜ng phahu miti [A discussive study of Thai female beauty: Multi dimensional approach]. (Master’s Thesis, Thammasat University).
Sinvutthaya, S. (2007). Wātakam kān čhatkān pā kap kān khlư̄anwai thāng sangkhom -‘attalak læ watthanatham ʻĪsān nai lānnā: kō̜ranī sưksā bān pā sak ngām tambon dong mahā wan kingʻamphœ̄ wīang chīang rung čhangwat chīang rāi [Discourse of forest management and social movement - identity and Isan culture in Lanna] (Master’s Thesis, Thammasat University).
Sommit, T. (2008). Wātakam “khrō̜pkhrūa” khō̜ng bukkhon sāthārana: sưksā kō̜ranī khrō̜pkhrūa dārā [Discourse analysis of celebrities’family: the case of stars] (Master’s Thesis, Thammasat University).
Srisan, S. (2018). Wādūai kān wikhro̜ wāt kam nǣo wiphāk: bot sưksā wikhro̜ wāt kammakān phatthanā / lang kānphatthanā [Discourse Analysis: A study of development / post-develop- ment discourse]. Bangkok: Sommadhi.
Srisinurai, S. (1999). Patibatkān thāng wāt kam khō̜ng chāobān: kō̜ranī sưksā “pā thām kut peng” [Discourses and discursive practices of people in wet land forest “Taam Gut Peng”] (Master’s Thesis, Thammasat University).
Sungpreeda, W. (2008). Wātakam khō̜ng nangsư̄phim Thai nai songkhrām ʻirak sō̜ngphansām [Media discourse of Thai newspaper in Iraq War 2003] (Master’s Thesis, Thammasat University).
Tachopisalwong, A. (2011). Wātakam sathō̜n phāp Thai phān nangsư̄ phim prathēt ʻanu phūmiphāk lumnam khōng [Discourse study of Thai representation through newspapers of Mekong Subregion Countries] (Master’s Thesis, Thammasat University).
Tangpaiboonsap, N. (2010). ‘Attalak khwām ngām khō̜ng phūying phāitai wāt kam khwāmsūai thaokap khwām phō̜m [Beauty identity of women under the discourse of slim body]. (Master’s Thesis, Thammasat University).
Tanwattana, P. & Korkietpitak, W. (2012). The Background to Understanding One Tambon One Product in Thailand. In Hiroshi MURAYAMA (ed). Significance of the Regional One - Product Policy. Pathumthani: Thammasat Printing House.
Tejapira, K. (2018). Wātakam khwāmpen Thai [Discourses of Thai]. Matichon Weekly. Retrieved December 4, 2018, from https://www.matichonweekly.com/kasien/article_144708.
Tosakulwong, C. (1999). Kān wikhro̜ wāt kam kānhai khwāmmāi sư̄ singphim lāmok khō̜ng kao sathāban nai sangkhom Thai [Discourses analysis of meaning given of pornographic books from 9 Thai institutes] (Master’s Thesis, Thammasat University).
Vespada, Y. (2002). Wātakam khwāmrū nai kān fư̄nfū watthanatham thō̜ngthin: kō̜ranī sưksā ‘utthayān kānsưksā - mūbān watthanatham khao khun sī tambon bān ko̜ ‘amphœ̄ phrom khīrī čhangwat nakhō̜n sī tham rāt [Knowledge discourse on reconstructing the local culture: case study: Khao Khun Sri Educational Park and Cultural Village, Tambon Ban Kao, Amphoe Phrom Ki - ri, Nakhon Sri Thammarat Province] (Master’s Thesis, Thammasat University).
Wasi, P. (1990). Panhā wikrit dān chonnabot sū thāng rō̜t [Solution for rural problem]. Bangkok: Charoenwit.
Wisankanchana, K. (2012). Kānmư̄ang nai krabūankān kamnot nayō bāi sitthi nai nam khō̜ng prathēt Thai: kānsưksā nai chœ̄ng wāt kam [The politics of policymaking process on water rights in Thailand: a discourse approach] (Master’s Thesis, Thammasat University).