Overlapping Study in the Transitional Period of Digital Radioin Thailand

Abstract

The purpose of this study was to investigate the opinions of radio broadcasting media experts toward the overlapping of transitional period to digital radio in Thailand on the aspects of business administration, consumers, production processes, and broadcasting. The 60 samples used in this study were the experts pertaining to the radio broadcasting media selected by a purposive sampling method. There were 30 academic experts in radio broadcasting and 30 experts in radio program productions. Data were analyzed by using mean and standard deviation. The results found that the experts agreed with the overlapping of transitional period to digital in Thailand on the four aspects at a “much” level. The first priority that the experts paid attention was on the aspect of business administration followed by the aspects of consumers, broadcasting, and production processes respectively. According to the opinions of expert interviews summarized that digital radio was a new matter in Thailand. It might not ready for digital radio at this moment. The digital transition was counted as an international enter. However, it should have helping matters for the radio broadcasting enterprises in order to have readiness, especially for all the small enterprises thought out the country.