Research into R&D employee incentive strategies of Internet enterprises – Taking L Internet Company for example

บทคัดย่อ

R&D personnel are the most important core resources of Internet enterprises，the creators of putting all kinds of product ideas into practice, and the foundation of whether an Internet enterprise is competitive in the industry. If Internet enterprises want to maintain their own continuousto lead in the industry, they need to retain the core resources of enterprises, develop perfect incentive strategies and implement them,and fully understand their needs from the perspective of R & D personnel in order to arouse the enthusiasm of them.

This paper takes Internet enterprise L as the research object, and studies the current situation of incentive strategies of this enterprise for R & D personnel. On the basis of the expected incentive theory and two-factor theory, combined with the questionnaire surveyof enterprise existing R & D personnel on current incentive strategy,the paper try to analyze the problems existing in the LInternet enterprises' employee incentives. The survey shows that the unreasonable ratio of salary performance and lack of training and promotion space are the main reasons why the dimission rate of R & D personnel in L Internet enterprise is higher than other enterprises in the same industry. This paper proposes some corresponding improvements to meet the material and spiritual needs of R & D personnel, so as to optimize the incentive strategy for R &D personnel in L Internet enterprises.