Development Of A Non-Formal Education Program for Families to Enhance Media Literacy Skills

Abstract

The purposes of this study were to1) analyze the current skills and the desirable skills of media literacy 2) analyze the families’ learning needs assessment for enhancing their media literacy skills3) develop a non-formal education program for families to enhance media literacy skills.This study is a survey research. The sample used in this study were from 400 families that consist of parents with children between the ages of 9-12 years who live in Bangkok. Data were collected by using questionnaires. Statistics were used in this study were mean (x̅), standard deviation (S.D.) and Priority Needs IndexModified (PNI modified) The result from the study shown that 1)the current skills of medialiteracy (The degree of success), including all the overall average was high(x̅=3.81,S.D.=0.765).The desirable skills of media literacy (The Importance), including all the overall average was very high ( x̅= 4.31, S.D. = 0.575)2)needs to develop media literacy skills, by all groups of samples are essential requirementsfor all items with the PNI_modifiedbetween 0.14 to 0.093)the developmentofanon-formaleducationprogram for families to enhance media literacy skills based on program development concept of Boone; furthermore, it was integrated by the collaborative learning conceptswhich are 1) present the problem situations 2) create a group 3) plan and find the answers 4) present the findings of the group5)evaluate and summarizethe findings.The components of the programincluderational criterion,objectives,content,learners, facilitator,learning method,activity learning process,learning activities,instructionalmedia, measurement and evaluation.