Research on the core strategy of “AI+IOT” IN THE CONTEXT OF INTERNET +” --taking xiaomi in china as an example
คำสำคัญ:
Internet , Xiaomi mobile phone, AI Iot strategyบทคัดย่อ
In recent years, with the popularity of 4G technology and the gradual maturity of 5G technology, the mobile Internet has further developed , showing explosive growth momentum. In this case, the smartphone industry has ushered in a latest "Industrial Revolution", which has exerted a new and prominent impact on the social prospect and survival of our country. Following the beat of this era, Xiaomi mobile phones put forward the “AI + Iot” development strategy, and are committed to the development of new smart phones. Thus, this article analyzes the development status of the mobile phone industry and Xiaomi mobile phones, and carries out a SWOT analysis of the strategic development of Xiaomi mobile phones based on the Internet + era background. Finally, the article discusses “Internet +” from the perspective of strategic choice and strategic guarantee, illustrating development countermeasures of the core strategy of Xiaomi's mobile phone “AI + Iot” under the background of the times.
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