Factors Influencing Generation Z in Choosing an International University in Bangkok
คำสำคัญ:
Generation Z, International University, Career Preparation, Interesting Coursework, Students’ Successบทคัดย่อ
The objectives of this survey research were:1) to study the relationship between the characteristic factors of Generation Z and the decision makingprocess in choosingan international university in Bangkok that provides degrees taught in the English language medium; 2) to study the relationship betweencareer preparation for Generation Z and the decision making in choosing an international university in Bangkokthat provides degrees taught in the English language medium; 3) to study the relationship betweeninteresting coursework of Generation Z and the decision making process in choosing an international university in Bangkok that provides degrees taught in the English language medium;and 4) to study the relationship betweenteacherswho care about the success of each student of Generation Z and the decisionmaking process in choosing an international university in Bangkok that provides degrees taught inthe English language medium. The total population of high school students in Bangkok in 2016 was 293,574. The correct samplewasdetermined by using Yamane’s table, so440 Generation Z students studying in eight high schools in densely populated districtswithin Bangkok, Thailand were selected. The instrument used in gathering data was a 5-point Likert scale questionnaire adapted from Barnes & Noble College, using SPSS software in data analysis.The data was gathered between November 2018 to January 2019. The research results found that there was a relationship between the main characteristic factors of Generation Z and the decision making stage in choosingto study at an international university in Bangkokthat provides degrees taught in the English language medium.The four main characteristic factors included: 1)the relationships between career preparation for Generation Z; 2) interesting coursework of Generation Z; 3) the teachers who care about the success of each student; and 4) the decision making process in choosing to study at an international university in Bangkokthat provides degrees taught in the English language medium.
References
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Chittinandana, Dhanaporn, NakanangKulnartsiri, JareePinthong, and PaphatsornSawaengsuksant, (2017), “Aging Population: Global Perspectives,” Bank of Thailand. https://www.bot.or.th/Thai/ResearchAndPublications/DocLib_/AgingPopulation.pdf
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https://www.researchgate.net/publication/335079281_Thinking_Skills_in_Practice_A_Case_Study_of_an_English_Curriculum_at_a_Thai_University
Kleinschmit, M.(2015).Generation ZCharacteristics: 5Infographics on the Gen Z Lifestyle[Online]. Retrieved September 2, 2019, from:https://www.business2community.com/infographics/generation-z-characteristics-5-infographics-gen-z-lifestyle-01394477
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https://www.oberlo.com/blog/marketing-strategies-generation-z
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option=show&browse_type=title&titleid=285725
Patel, D. (2017). 10 Ways to Prepare for Gen Z in the Workplace [Online].Retrieved August 12, 2019, from https://www.forbes.com/sites/deeppatel/2017/03/29/10-ways-to-prepare-for-gen-z-in-the-workplace/#14fc4db629ee
Prasartkul, Pramote; SuchadaThaweesit and SutthidaChuanwan, “Prospects and Contexts of Demographic Transitions in Thailand,” Journal of Population and Social Studies, Volume 27 Number 1, January 2019: pp.1-22. DOI: 10.25133/JPSSv27n1.001 https://so03.tci-thaijo.org/index.php/jpss/article/view/119341/113993
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Rhein, Douglas, (2017), “International Higher Education in Thailand: Challenges within a Changing Context,” (JAPPS) Journal of Alternative Perspectives in the Social Sciences, Vol.8, No.3, pp.281-298. https://www.researchgate.net/publication/327337191_International_Higher_Education_in_Thailand_Challenges_within_a_Changing_Context
Siam Commercial Bank (SCB), (2010), “Thailand’s changing consumer demographics and what they mean,” Insight, EIC (Economic Intelligence Center), Bangkok, Thailand. https://www.scbeic.com/en/detail/file/product/261/dzjgouev7o/816_20100615104737.pdf
Schwieger, D. &Ladwig, C. (2018).Reaching and Retaining the Next Generation: Adapting to the Expectations of Gen Z in the Classroom[Online]. Retrieved August 2, 2019, from: https://files.eric.ed.gov/fulltext/EJ1179303.pdf
Singh, A. P. &Dangmei, J. (2016).Understanding the Generation Z: The Future Workforce.South Asian Journal of Multidisciplinary Studies (SAJMS), 3, 1-5. Sriwong, Burin T.; GaysornChansiri; SurawutWatana; AuaypornApirakaramwong; SudawadeeChanpiwat; AriyapornNunthiphatprueksa; and
NethchanokRiddhagni, (2017), “A Study of an International College Model in the Era of Globalisation,”,Journal of Community Development Research (Humanities and Social Sciences), Naresuan University Journal, Thailand, Vol.10, No.1, pp27-41.http://www.journal.nu.ac.th/JCDR/article/view/1718
Taipei Economic & Cultural Office, (2019), “Thailand Universities: Introduction,” Thailand. https://www.taiwanembassy.org/uploads/sites/89/2019/11/Thailand-Universities-Introduction-20191121.pdf
Tongwaranan, Tanyatorn, “The power of 8 seconds,” Bangkok Post,12 August, 2019. https://www.bangkokpost.com/business/1728799/the-power-of-8-seconds
University of Massachusetts Dartmouth.(2019). 7 Steps to Effective Decision Making[Online].Retrieved September 23, 2019, from: https://www.umassd.edu/fycm/decision-making/process/
UPCEA (University Professional and Continuing Education Association), (2019), “An Insider’s Guide to Generation Z and Higher Education 2019,”One Dupont Circle, Washington DC, USA. https://upcea.edu/wp-content/uploads/2019/04/Generation-Z-eBook-Version-4.pdf
Vollset, Stein Emil; Emily Goren, Chun-Wei Yuan, Jackie Cao, Amanda E Smith, Thomas Hsiao, Catherine Bisignano, Gulrez S Azhar, Emma Castro, Julian Chalek, Andrew J Dolgert, Tahvi Frank, Kai Fukutaki, Simon I Hay, Rafael Lozano, Ali H Mokdad, Vishnu Nandakumar, Maxwell Pierce, Martin Pletcher, ToshanaRobalik, Krista M Steuben, Han Yong Wunrow, Bianca S Zlavog, Christopher J L Murray, (2020), “Fertility, mortality, migration, and population scenarios for 195 countries and territories from 2017 to 2100: a forecasting analysis for the Global Burden of Disease Study,” The Lancet, p17. [Online]Published: July 14, 2020 DOI: https://doi.org/10.1016/S0140-6736(20)30677-2
Wikisource. (2018). List ofDistricts in Bangkok Arranged by the Density of Population[Online]. Retrieved June 12, 2019, from: https://th.wikisource.org/wiki/List of districts in Bangkok arranged by the density of population
WPEN (Wellington Private Education Network), (2017), “Guide to International Entry Requirements to Bachelor's Degree at Universities in Thailand.” [Online]
http://www.nzstudyth.com/admin/ckfinder/userfiles/files/GuidetoInternationalEntryRequirementstoBachelorsDegreeatUniversitiesinThailand.pdf
Yamane, T. (1967). Statistics: An Introductory Analysis[Online]. Retrieved August 2, 2019, from:
http://www.rncc.ac.th/Media/General_Management/2_2553_nitipong/3.pdf
https://so05.tci-thaijo.org/index.php/spurhs/article/view/206119/155122
Ash, Genna, (2019), How Can Gen Z Secure Career Success? Focus of Soft Skills, [Online] https://www.studyinternational.com/news/gen-z-secure-career-success-soft-skills/
Australian Government, (2015), “Thailand – Education & Research Partnership Opportunities,” Department Of Education and Training, Australia.
https://internationaleducation.gov.au/International-network/thailand/PolicyUpdates-Thailand/Documents/Thailand%20FINAL%20for%20web.pdf
Bangkok Post, “Thailand’s Gen Z embraces sustainable practices,” Bangkok Post, 12 March, 2020. https://www.bangkokpost.com/business/1876704/thailands-gen-z-embraces-sustainable-practices
Barnes & Noble College.(1999-2019). Use Education Surveys to Gain Academic Insights[Online].Retrieved October 20, 2018,from: https://www.surveymonkey.com/wp-content/uploads/2017/07/question-writing-flowchart.pdf
Barnes & Noble College. (2016a). College Insights: Understanding Generation Z [Online]. Retrieved July 15, 2019,from: https://next.bncollege.com/understanding-generation-z/
Barnes & Noble College. (2016b). Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education [Online]. Retrieved September 23, 2019, from: https://www.bncollege.com/wp-content/uploads/2018/09/Gen-Z-Report.pdf
Barnes & Noble College. (2016c). Make Way Millennials, Here Comes Generation Z. [Online].Retrieved September 23, 2019,from: https://www.educationdive.com/spons/make-way-millennials-here-comes-generation-z/417470/
Boateng,G. O. et al. (2018). Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer. Front Public Health, 6, 149.
Bushell, Ian, “International Education in Thailand – 30 years on,” Bangkok Post, 28 January, 2020. https://www.bangkokpost.com/business/1845489/international-education-in-thailand-%E2%80%93-30-years-on
Chittinandana, Dhanaporn, NakanangKulnartsiri, JareePinthong, and PaphatsornSawaengsuksant, (2017), “Aging Population: Global Perspectives,” Bank of Thailand. https://www.bot.or.th/Thai/ResearchAndPublications/DocLib_/AgingPopulation.pdf
Dolot, Anna, (2018), “The characteristics of Generation Z,” e-mentor , No.2 (74), pp.44–50, http://dx.doi.org/10.15219/em74.1351
FTC Education, (n.d.),International Programs in Thailand and ASEAN, Education handbook, Vol.10, part 1, FTC Thailand
http://www.ftceducation.com/upload/images/Document/International%20Programs%20in%20Thailand%20and%20ASEAN%20Vol.10%20part%201.pdf
Gallagher, James, “Fertility rate: ‘Jaw-dropping’ global crash in children being born,” BBC News, 15 July, 2020. https://www.bbc.com/news/health-53409521
Harris, R. (2012).Introduction to Decision Making Part 1:VirtualSalt [Online]. Retrieved September 9, 2019, from: http://www.virtualsalt.com/crebook5.htm
Kanokpermpoon, Monthon, (2019), “Thinking Skills in Practice: A Case Study of an English Curriculum at a Thai University,” LEARN Journal: Language Education and Acquisition Research Network Journal, Vol.12, No.2, pp.49-63.
https://www.researchgate.net/publication/335079281_Thinking_Skills_in_Practice_A_Case_Study_of_an_English_Curriculum_at_a_Thai_University
Kleinschmit, M.(2015).Generation ZCharacteristics: 5Infographics on the Gen Z Lifestyle[Online]. Retrieved September 2, 2019, from:https://www.business2community.com/infographics/generation-z-characteristics-5-infographics-gen-z-lifestyle-01394477
Law, T. J. (2019).10 Vital Strategies to Use When Marketing to Generation Z [Online].RetrievedJune 15, 2019, from:
https://www.oberlo.com/blog/marketing-strategies-generation-z
LinkedIn Learning. (2016). Getting to Know Generation Z2: Generation Z Goes to College [Online]. Retrieved June 5, 2019, from: https://www.slideshare.net/jwilliams77/getting-to-know-generation-z2
Mala, Dumrongkiat, “Thai universities struggle to keep up,” Bangkok Post, 4 January, 2019.
https://www.bangkokpost.com/thailand/general/1604990/thai-universities-struggle-to-keep-up
Mala, Dumrongkiat, “Enrolment drop stings universities,” Bangkok Post, 12 June 2017.
https://www.bangkokpost.com/thailand/general/1266767/enrolment-drop-stings-universities
Michael, Rachel, and Stefan Trines, (2018), “Education in Thailand,” WENR (World Education; News and Reviews).
https://wenr.wes.org/2018/02/education-in-thailand-2
Ministry of Education (Thailand). (2017). 2016 Educational Statistics Report [Online].Retrieved August 15, 2019, from: http://www.en.moe.go.th/enMoe2017/images/PDF/statistics2559.pdf page 36-46.
National Statistics Office (Thailand).(2019). Educational Statistics [Online].Retrieved August 10, 2019, from: http://statbbi.nso.go.th/staticreport/page/sector/th/03.aspx
Nimnuch, S. (2011).English Communication Problems Influencing Thai People to Take English Courses at Language Institutions. Master of Arts Degree thesis, Thammasat University.[Online].Retrieved June 16, 2019, from: https://tdc.thailis.or.th/tdc/browse.php
option=show&browse_type=title&titleid=285725
Patel, D. (2017). 10 Ways to Prepare for Gen Z in the Workplace [Online].Retrieved August 12, 2019, from https://www.forbes.com/sites/deeppatel/2017/03/29/10-ways-to-prepare-for-gen-z-in-the-workplace/#14fc4db629ee
Prasartkul, Pramote; SuchadaThaweesit and SutthidaChuanwan, “Prospects and Contexts of Demographic Transitions in Thailand,” Journal of Population and Social Studies, Volume 27 Number 1, January 2019: pp.1-22. DOI: 10.25133/JPSSv27n1.001 https://so03.tci-thaijo.org/index.php/jpss/article/view/119341/113993
QAA (The Quality Assurance Agency for Higher Education), (2019), Country Report: Thailand, British Council, Gloucester, UK.
https://www.qaa.ac.uk/docs/qaa/international/country-report-thailand-2019.pdf?sfvrsn=ab3fc081_6
Rhein, Douglas, (2017), “International Higher Education in Thailand: Challenges within a Changing Context,” (JAPPS) Journal of Alternative Perspectives in the Social Sciences, Vol.8, No.3, pp.281-298. https://www.researchgate.net/publication/327337191_International_Higher_Education_in_Thailand_Challenges_within_a_Changing_Context
Siam Commercial Bank (SCB), (2010), “Thailand’s changing consumer demographics and what they mean,” Insight, EIC (Economic Intelligence Center), Bangkok, Thailand. https://www.scbeic.com/en/detail/file/product/261/dzjgouev7o/816_20100615104737.pdf
Schwieger, D. &Ladwig, C. (2018).Reaching and Retaining the Next Generation: Adapting to the Expectations of Gen Z in the Classroom[Online]. Retrieved August 2, 2019, from: https://files.eric.ed.gov/fulltext/EJ1179303.pdf
Singh, A. P. &Dangmei, J. (2016).Understanding the Generation Z: The Future Workforce.South Asian Journal of Multidisciplinary Studies (SAJMS), 3, 1-5. Sriwong, Burin T.; GaysornChansiri; SurawutWatana; AuaypornApirakaramwong; SudawadeeChanpiwat; AriyapornNunthiphatprueksa; and
NethchanokRiddhagni, (2017), “A Study of an International College Model in the Era of Globalisation,”,Journal of Community Development Research (Humanities and Social Sciences), Naresuan University Journal, Thailand, Vol.10, No.1, pp27-41.http://www.journal.nu.ac.th/JCDR/article/view/1718
Taipei Economic & Cultural Office, (2019), “Thailand Universities: Introduction,” Thailand. https://www.taiwanembassy.org/uploads/sites/89/2019/11/Thailand-Universities-Introduction-20191121.pdf
Tongwaranan, Tanyatorn, “The power of 8 seconds,” Bangkok Post,12 August, 2019. https://www.bangkokpost.com/business/1728799/the-power-of-8-seconds
University of Massachusetts Dartmouth.(2019). 7 Steps to Effective Decision Making[Online].Retrieved September 23, 2019, from: https://www.umassd.edu/fycm/decision-making/process/
UPCEA (University Professional and Continuing Education Association), (2019), “An Insider’s Guide to Generation Z and Higher Education 2019,”One Dupont Circle, Washington DC, USA. https://upcea.edu/wp-content/uploads/2019/04/Generation-Z-eBook-Version-4.pdf
Vollset, Stein Emil; Emily Goren, Chun-Wei Yuan, Jackie Cao, Amanda E Smith, Thomas Hsiao, Catherine Bisignano, Gulrez S Azhar, Emma Castro, Julian Chalek, Andrew J Dolgert, Tahvi Frank, Kai Fukutaki, Simon I Hay, Rafael Lozano, Ali H Mokdad, Vishnu Nandakumar, Maxwell Pierce, Martin Pletcher, ToshanaRobalik, Krista M Steuben, Han Yong Wunrow, Bianca S Zlavog, Christopher J L Murray, (2020), “Fertility, mortality, migration, and population scenarios for 195 countries and territories from 2017 to 2100: a forecasting analysis for the Global Burden of Disease Study,” The Lancet, p17. [Online]Published: July 14, 2020 DOI: https://doi.org/10.1016/S0140-6736(20)30677-2
Wikisource. (2018). List ofDistricts in Bangkok Arranged by the Density of Population[Online]. Retrieved June 12, 2019, from: https://th.wikisource.org/wiki/List of districts in Bangkok arranged by the density of population
WPEN (Wellington Private Education Network), (2017), “Guide to International Entry Requirements to Bachelor's Degree at Universities in Thailand.” [Online]
http://www.nzstudyth.com/admin/ckfinder/userfiles/files/GuidetoInternationalEntryRequirementstoBachelorsDegreeatUniversitiesinThailand.pdf
Yamane, T. (1967). Statistics: An Introductory Analysis[Online]. Retrieved August 2, 2019, from:
http://www.rncc.ac.th/Media/General_Management/2_2553_nitipong/3.pdf
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2021-06-18
