Using Online Applications on Local Administrative Organization: A Case of Nakhon Nayok Province

Abstract

This research aims study is to 1) evaluate the effectiveness of online applications to communicate with the Local Administrative Organization a Case of Nakhon Nayok Province and 2) to compare the evaluation of online applications to communicate with the Local Administrative Organization on different personal characteristics, namely, gender, marital status, education level and age groups. A sample of 399 respondents, based on Yamane, 1973 tabulation, living in Nakhon Nayok province were purposely selected to answer the questionnaire. The reliability test of the questionnaire yielded the Cronbach’s Alpha coefficient of 0.873. The quantitative study used the frequency, the percentage, the arithmetic mean, the standard deviation for analysis, t-test and One-way ANOVA statistics for hypothesis testing.

            The survey revealed that the majority of respondents (56.6%) were female, of which  38.1% married. Some 36 percent of respondents attained baccalaureate degrees. The age group of 36-50 years accounted for 35.8%. The overall evaluation of effectiveness of online applications from the respondents was high level, the mean score was 3.66 (SD 0.484). Of the evaluation effective attributes, service satisfaction received the highest mean score 3.72 (SD 0.677) followed by communication efficacy 3.70 (SD 0.611). The third high ranking score 3.64 (SD 0.614) went to efficient use of resources in technology and the last ranking score 3.58 (SD 0.681) was employee engagement. On testing the hypothesis of evaluations from different genders, the test result .335 which was statistical insignificant. The One-Way ANOVA statistical test, having independent variables, namely marital status, education level, age group regress on dependent variable that is using online applications, the statistical tests were insignificant at the level of 0.05.