The Causal Factors Influencing Innovation Performance of Small and Medium Enterprises in Nakhon Ratchasima Province
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Published:
Nov 9, 2018
Keywords:
Entrepreneurial Orientation Differentiation Strategy Innovation Performance Small and Medium Enterprises in Nakhon Ratchasima Province
Main Article Content
Abstract
The purposes of this research were to study 1) the performance levels of entrepreneurial
orientation, differentiation strategy and innovation performance and 2) the influences of the
entrepreneurial orientation on the innovation performance of small and medium enterprises (SMEs).
Questionnaires were used as research instrument to collect data from a sample of 238 SMEs,
using purposive, non-probability sampling. Data were analyzed by inferential statistics from a
structural equation model. The result related to the level of operation in entrepreneurial orientation
indicated that risk taking was at a high level ( =3.96). Regarding the level of operation in
differentiation strategy, marketing of new products and new services was at a high level ( =3.78).
Regarding the level of operation in innovation performance, research and development effort was at
a high level ( =3.51). The outputs from the structural equation model showed that the model was
fit to the empirical data (X2/df = 1.807, TLI =0.914, CFI = 0.920, RMSEA = 0.047). Entrepreneurial
orientation did not have a direct effect on innovation performance and entrepreneurial orientation
using differentiation strategy had an indirect relationship on innovation performance.
Article Details
How to Cite
Nakruang, D., & Donkwa, K. (2018). The Causal Factors Influencing Innovation Performance of Small and Medium Enterprises in Nakhon Ratchasima Province. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 38(2), 17–34. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/154414
Section
Research Articles
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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Duysters, G., & Hagedoorn, J. (2001). Do company strategies and structures converge in global markets? Evidence from the computer industry. Journal of International Business Studies, 32(2), 347–356.
Fitzsimmons, J. A., & Fitzsimmons, M. (2004). Service Management (4th ed.) Boston, MA: McGraw-Hill.
Freeman, C., & Soete, L. (1997). The Economics of Industrial Innovation. London, England: Pinter.
Hagedoorn, J. (1989). The Dynamic Analysis of Innovation and Diffusion. London, England: Pinter.
Hagedoorn, J., & Cloodt, M. (2003). Measuring innovative performance: is there an advantage in using multiple indicators?. Research Policy, 32, 1365-1379.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). Upper Saddle River, NJ: Pearson Education.
Hill, C. W., & Jones, G. R. (2010). Strategic management an integrated approach. Mason, OH: South-Western Cengage Learning.
Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1–12.
Hu, Li-tze, & Bentler, M. P. (1999). Cut off Criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
Ireland, R. D., & Webb, J. W. (2007). A cross disciplinary exploration of entrepreneurship research. Journal of Management, 33(6), 891-927.
Kaliappen, N., & Hilman, H. (2014). Does service innovation act as a mediator in differentiation strategy and organizational performance. Asian Social Science, 10(11), 123–131.
Kline, R. B. (2011). Principles and practice of structural equation modeling (3rd ed). New York, NY: Guilford Press.
Kotler, P., & Amstrong, G. (2003). Prinsip-prinsip Marketing (7th ed.). Jakarta, Indonesia: Salemba Empat.
Lee S. M., & Peterson, S. J. (2000). Culture, entrepreneurial orientation, and global competitiveness. Journal of world business, 35(4), 401-416.
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16, 429-451.
Marsh, H. W., & Hocevar, D. (1985). Application and confirmatory factor analysis to the study of self-concept: First- and higher-order factor models and their invariance across groups. Psychological Bulletin, 97, 562-582.
Martinez-Roman J. A., Tamayo, J. A., Gamero J., & Romero, J. E. (2015). Innovativeness and business performances in tourism SMEs. Annals of Tourism Research, 54, 118-135.
Montoya, R. A. C., Martins, I., Velásquez, H., & Gestión, C. C. (2007). Entrepreneurial orientation, assessment and management of projects and impact in corporate entrepreneurship: intention to action. Cuadernos de Gestión, 17(2), 37-62.
Nunnally, J. C. (1978). Psychometric Theory. (2nd ed.). New York, NY: McGraw-Hill.
Office of Small and Medium Enterprise Promotion. (2017). Small and medium enterprises report. Retrieved November 5, 2017, from https://www.SMEs.go.th/th/images/data/SR/download/2016/report_month/pdf. (in Thai).
Office of the National Economic and Social Development Board. (2015). Gross regional and province product chain volume measures 2015 edition. Retrieved November 5, 2017, from https://www.nesdb.go.th/more_news.php?cid=563& filename=index (in Thai).
Office of the National Economic and Social Development Board. (2016). The National Economic and Social Development Board Volume 12. Retrieved November 5, 2017, from www.ratchakitcha.soc.go.th/DATA/PDF./2559/A/115/1.PDF. (in Thai).
Pedhazur, E. J. (1982). Multiple regression in behavioral research: Explanation and prediction (2nd ed.). New York, NY: Holt, Rinehart and Winston.
Popadiuk, S., & Choo, C. W. (2007). Innovation and knowledge creation: How are these concepts related?. International Journal of Information Management, 27(1), 302 – 312.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY: Free Press.
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: Free Press.
Porter, M. E. (2003). The economic performance of regions. Regional Studies, 37, 549-578.
Prajogo, D. I. (2007). The relationship between competitive strategies and product quality. Industrial Management & Data Systems, 107(1), 69–83.
Rovinelli, R. J., & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity, Dutch. Journal of Educational Research 2, 49-60.
Small and medium enterprises situation 2017. (2017, August, 7). Komchadluek. Retrieved from https://www.komchadluek.net/news/economic/291052. (in Thai).
Srikongpeth, Komsan. (2013). Northeastern SMEs and business adaptive. Retrieved November 5, 2017, from https://bot.or.th/02-smes. (in Thai).
Tucker, R. B. (2003). Driving growth through innovation. San Francisco, CA: Berrett-Koehler Publisher.
Wang, C. L. (2008). Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship: Theory and Practice, 32(4), 635–657.
Ul Hassan, M., Shaukat, S., Nawaz, M. S., & Naz, S. (2013). Effects of innovation types on firm performance: an empirical study on Pakistan’s manufacturing sector. Pakistan Journal of Commerce and Social Science, 7(2), 243–262.
Urbancova, H. (2013). Competitive advantage achievement through innovation and knowledge. Journal of Competitiveness, 5(1), 82–96.
Yam, R. C. M., Lo, W., Tang, E. P. Y., & Lau, A. K. W. (2011). Analysis of sources of innovation, technological innovation capabilities, and performance: An empirical study of Hong Kong manufacturing industries. Research Policy, 40(3), 391–402.
Zehira, C., Canb, E., & Karaboga, T. (2015). Linking entrepreneurial orientation to firm performance: the role of differentiation strategy and innovation performance. Procedia - Social and Behavioral Sciences, 210, 358 – 367.