The Journal of the University of the Thai Chamber of Commerce in Humanities and Social Sciences is the academic journal, Year 45, Issue 3, July-September  2025. The journal publishes research articles (Research Article) and academic articles (Academic Article) of quality by teachers, academics, researchers, and experts in the field of humanities and social sciences, including the fields Subjects include business, Accountancy, Economic, Humanities, Communication Arts, Law, Tourism and Services , Graduate School,Digital Arts and Design

Published: 2025-09-30

Enhancing Business Performance Through Innovation: A Study of Day Spas in Thailand

Pornpimol Chaisanit, Sarutanan Sopanik, Panita Rachapaettayakom

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