Marketing Factors Affecting Confidence in Thai Halal Logo of Arab Consumers in Malaysia
Article Sidebar
Main Article Content
Abstract
The Halal logo is an important marketing strategy, especially for the Muslim market in which consumers increasingly demanding to consume the product with Halal logo. Therefore, the entrepreneur is responsible for understanding the marketing factors that affect the consumers’ confidence via Halal logo. This study aims to examine the marketing factors of Arab consumers in Malaysia on their confidence in Thai Halal logo. The results reveal that food safety and health concern factor and brand factor have positively influenced on the confidence in Thai Halal logo. From this point on, the entrepreneur needs to make some great adjustments based on the factors mentioned above for creating business opportunities and expanding the market in the future.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
References
Christian, M., Sven, W., & Alexander, W. (2005). SMART PLS 2.0M. Retrieved Jan 25, 2018, from https://www.smartpls.de /forum/index.php
Cochran, W. G. (1977). Sampling techniques. New York, NY: John Wiley & Sons.
Export-Import Bank of Thailand. (2013). Halal food market in Malaysia with business opportunities of Thai entrepreneurs. Retrieved June 18, 2015, from https://www.exim.go.th/doc/news Center/42568.pdf (in Thai).
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Khasuwan, S. (2011). The policies of the exporting promotion of Halal food and factors affecting an image of Thai Halal food among Muslim consumers in the Middle East. Journal of Srinakharinwirot University (Humanities and Social Sciences), 3(6), 137-161. (in Thai).
Kotler, P. (1997). Marketing management analysis, planning, implementation and control (9th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Ministry of Commerce. (2015, May 18). Halal Thailand is one of the five in the worlds. Dailynews. Retrieved from https://www.dailynews.co.th/economic/321756. (in Thai).
Mohamed, Z., Rezai, G., Shamsudin, M. N., & Chiew, F.E. (2008). Halal logo and consumers’ confidence: What are the important factors. Economic and Technology Management Review, 3, 37-45.
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of Halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 6(Special Issue), 87-92.
Pitsuwan, W. (2005). Factor affecting the level of significance given to the Halal logo by Muslim consumers in making purchase decisions on food products: A case study of the Thai Muslim living in the four most Southern provinces. BU Academic Review, 4(1), 72-83. (in Thai).
Promsawat, T., & Lenawong, M. (2011). Marketing mix factors affecting maintaining brain and memory supplement’s buying behavior of consumers in Bangkok. Srinakharinwirot Business Journal, 2(2), 32-46. (in Thai).
Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Assessment of consumers’ confidence on Halal labelled manufactured food in Malaysia. Pertanika Journal of Social Science & Humanity, 20(1), 33-42.
Sarwar, F., Aftab, M., and Iqbal, M.T. (2014). The impact of branding on consumer buying behavior. International Journal of Technology and Research, 2(2), 54-64.
Shaari, J. A. N., & Mohd Arifin, N. (2010). Dimension of Halal purchase intention: A preliminary study. International Review of Business Research Papers, 6(4),1-15.
Weber, L., & Carter, A. (1998). On constructing trust: temporality, self-disclosure, and perspective-taking. International Journal of Sociology and Social Policy, 18(1), 7-2.