Creative Tourism Model Development through Local Participation: A Case Study of Lan Khoi Sub-district, Pa-Phayom District, Patthalung Province

Abstract

The purposes of this research were 1) to study tourism resources and local wisdom related
to tourism potential of Lan Khoi Sub-district, Pa-Phayom District, Phatthalung province, Thailand;
2) to develop creative tourism model based on local participation; and 3) to create tourism routes
for creative tourism within the area. This research was qualitative in nature. Data were collected
using interview, group conversation, community survey, and group discussion with representatives
from government organizations, Lan Khoi Municipality, tourism entrepreneurs, local leaders, local
occupational groups, and local people. Results revealed that Lan Khoi’s tourism resources are
abundant and can be classified into four categories: history of the community; traditions and
festivals conducive to tourism; local products for tourists; and wonderful tourism attractions. In
terms of the local wisdom for occupations, it was found that no practices were transferred to the
new generation. With regard to the development of creative tourism model in Lan Khoi, tourism
attractions, housewife groups, occupational groups could be of great use, and the emphasis should
be placed on tourism activities through learning and giving them a trial. For example, the weaving
of Lan Khoi cloth, making shadow puppets, and getting to learn about local herbs. Ultimately, these
activities would generate tourist interactions with local people and the tourists would be ableto gain authentic experiences. Finally, three linking routes leading to various tourism attractions were constructed. The routes are expected to provide easy access to tourism attractions and
enhance tourists’ involvement in all kinds of creative tourism activities.