Guidelines for the Development of Tourism Activities for Foreign Senior Tourists in Lanna Civilization Zone

Abstract

This research aimed to study tourism consumption, favorite tourism activities of the senior foreign tourists, and propose guidelines for the development of activities and tourism services for the senior foreign tourists. The samples were 384 senior foreign tourists. A questionnaire was used as a tool to collect data and the statistics used in data analysis were frequency, percentage, and mean. The research found that, those senior tourists conducted their trips on weekdays with family members. The senior tourists traveled by bus, train and taxi. The favorite accommodations were hotels. The senior tourists also focused on food and beverage, and also hospitality of the local people. The tourists got informed by ‘word of mouth’ and online social media. Activities those attracted the tourists included sightseeing of temples, ancient buildings and architectures, tasting local food, and visit natural resources. The guidelines of tourism activities developments for the senior tourists were; the authorized organization had to focus on developing unique Lanna tourism activities and charms those could not be found elsewhere; and pay more attentions to the diversity of tourism resources, both prominent natural and cultural resources in various locations, which could allow the senior tourists to express themselves freely with happiness and experiences of joy.