A Study on Channels, Types of Programs and Factors Influencing Television Watching thru Digital TV of Gen M in Bangkok Metropolitan

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Published: Feb 28, 2019
Keywords:
digital tv factors satisfaction

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Wisanu Launglaor
Acharapan Lealaphan

Abstract

This study focuses on channels, types of program and factors influencing television watching thru digital TV of Gen M in Bangkok Metropolitan. Findings include that the majority of sample, which was male, aged between 18-21 years with income between 5,001-10,000 baht and are undergraduate and post graduated level, watch Channel 3 the most. This is followed by Channel 7 and Channel one. The types of program with the highest watching score are Thai dramas, variety shows and music shows, respectively. Those viewed the most are at Channel 3, Channel one, and Channel 7. Factors influencing TV watch include having TV programs as friend, not lonely or isolated, and they help to release tension from studying and working. The satisfaction they get from watching Thai dramas depends mainly on the script and content, actors/ actresses, and professionality of actors/actresses.

Article Details

How to Cite
Launglaor, W., & Lealaphan, A. (2019). A Study on Channels, Types of Programs and Factors Influencing Television Watching thru Digital TV of Gen M in Bangkok Metropolitan. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 37(1), 65–78. Retrieved from https://so06.tci-thaijo.org/index.php/utccjournalhs/article/view/173752
Issue
Vol. 37 No. 1 (2017): January - March 2017
Section
Research Articles

ลิขสิทธิ์ของบทความ

ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน

 

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