Perception and Satisfaction toward Public Relations of Thai Red Cross Society (TRC) of TRC Officers and People

Abstract

The objectives of this study were threefold: First, to examine the perceptions of Thai Red Cross (TRC) officers and people toward the Public Relations (PR) of the TRC; Second, to study the satisfaction of TRC officers and people toward the PR; and Third, to compare the satisfaction on the PR between TRC officers and people. All 1,021 questionnaires from both sets of 467 TRC officers and of 554 people (13 provinces) were analyzed by computing frequency, percentage, mean, standard deviation, and t-test. Research results were as follows: (1) Most of TRC officers and people had highest perceptions of a) Channels of PR perceptions in terms of Hospital and Ambulance Vehicle (37.02%),TRC Newletters (41.89%), TV/Cable TV (19.92%), Annual TRC fair (37.02%), TRC Website (32.43%), and the TV program “TRC for You” at NBT station (34.08%), b) PR contents of TRC at the highest level in terms of Underprivileged & Disaster relief services  (11.34%), and c) PR important given of variety aspects at the moderate level (Mean = 3.14); (2) TRC officers and people had the satisfaction on the PR of TRC as a whole at a high level (Mean = 3.54); and (3) As a result of satisfaction comparison between TRC officers and people toward TRC public relations, it was found that a whole people (Mean = 3.60) had the satisfaction on PR of TRC higher than TRC officers (Mean = 3.47) at the 0.05 level of significance.