Factors Influencing the success of Local Products : A Case Study of Sakon Nakhon Province
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Abstract
The objective of this research was to study the factors influencing the success of local product development at Songpueay, Tambol HaiYong Phangkhon, Sakon Nakhon in Northeast Thailand. SMEs in Thailand are seen as an interesting research focus on the textile sector, since the textile Indigo-dyed cotton group in Sakon Nakhon is also supported by HM Queen sirikit. Queen sirikit has promoted local textile production for international trade. As part of this process, it was necessary for the textile sector to improve their business to achieve a better financial performance. This study used a qualitative and participatory approaches. Data were gathered from ten respondents from the Songpeauy group. The ten respondents agreed to participate and schedule a group in-depth interview. A semi-structured interview of approximately 30 minutes was conducted with each of the respondents in the group interview. This data was then analyzed and conclusions derived by qualitative research methodology. Data was also derived at participatory meetings and discussions. SWOT analysis was done by participants of the group interview. Finally, the research was analyzed and the conclusions were drawn from forums within those meetings. This study is significant by providing issues for success factors in Thai SMEs. The result of this study showed both internal and external key success factors. The main external factors were government policy and networks. Secondly, internal factors indicated that family group management, strong leadership, professional skill of members and corroboration and networking of local product development groups are key success factors. Coupled with this was the push for local product development success.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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