Personality Traits and Demographics Influencing Social Networking Site Addiction
Main Article Content
Abstract
The purpose of this study was to examine the influence of personality traits and demographics on social networking site addiction. Survey research with a cross-sectional design was employed to examine social networking site addiction. Purposive sampling was used to collect the data from Internet users who had participated in social networking websites. The total samples were 460 (N = 460). Overall, the findings revealed that those exhibiting Extroversion were more likely to be addicted to social networking sites, whereas those exhibiting Emotional Stability and Conscientiousness were less likely to be addicted to social networking sites. Moreover, there were differences between age groups and social networking site addiction. People who were younger tended to be more addicted to social networking sites than those who were older. The results also showed no gender differences in social networking site addiction.
Article Details
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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