The Relationship Between Transformational Leadership, Crisis Management and Corporate Reputation Factors of Thai Commercial Bank During the COVID-19 Pandemic
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Abstract
This research aimed to study the relationship between transformational leadership, crisis management, and the corporate reputation of Thai commercial banks. Questionnaires were used to collect data from 284 operational level employees of commercial banks in the Thailand Sustainability Investment (THSI) listings, for the year 2021. Data was analyzed using the AMOS program. The study applied statistical methods, including percentage, mean, standard deviation, and structural equation model analysis. From the analysis of the structural equation model, the outputs indicated that the model aligned with empirical data generation (Correlated Chi-Square = 1.287, CFI Index = 0.986, TLI = 0.967, RMSEA = 0.036, SRMR = 0.040). The research results found that 1) transformational leadership which consists of ideological influence, inspiration motivation, intellectual stimulation, and individualized consideration had positive influence on the corporate reputation of Thai commercial banks, 2) transformational leadership positively influenced crisis management, 3) crisis management had a positive influence on corporate reputation, and 4) transformational leadership influenced crisis management and positively influenced the corporate reputation of Thai commercial banks. This research will help business organizations to apply the research results to their own organizations, especially engagement with the transformational leadership style because it has been an important factor in crisis management and maintaining corporate reputation during the COVID-19 pandemic.
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ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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