Regulation of OTT TV (Over-the-Top TV) in an Era of New Technologies
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Abstract
In this era of technological advancements, OTT TV services have emerged as strong contenders in the broadcasting industry. TV broadcasting service providers worldwide need to adapt to this progress in order to stay competitive. OTT TV service providers have an advantage in the market as they can leverage existing mobile and broadband network infrastructures, eliminating the need for new investments.
In Thailand, there is no licensing scheme for OTT TV services. This leaves the services to be largely unregulated by the National Broadcasting and Telecommunication Commission (NBTC). This creates an unfair competition for existing license holders who are traditional TV broadcasting providers who already have costs in a network investment, costs of being regulated, and costs of tax and associated fee in carrying out regulated services.
This research aims to study law, policy, and practices of other countries in relation to the regulation of OTT TV services in order to recommend a policy reform for Thailand.
The study finds that the regulator should revise existing laws to be able to regulate OTT TV services. In addition, there should be measures to promote competency of Thai OTT TV players to be able to compete at the global level
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ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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