Strategies for Naming Episodes of the Hone- Krasae Program (2025)
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Abstract
This article examines the strategies used in naming episodes of the program “Hon Krasae” from January to August 2025, analyzing 172-episode titles published on the YouTube channel. The research employs content analysis to categorize the episode titles based on the strategies utilized, such as significant character names and content identification. The findings reveal that these strategies play a crucial role in attracting viewers' attention and reflect the adaptability of content creators in the digital age, effectively fostering interaction and audience engagement. Therefore, this research is significant in expanding the understanding of the dynamics of online news naming and the strategies employed to capture attention in dramatic news media.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ลิขสิทธิ์ของบทความ
ผลงานที่ได้รับการตีพิมพ์ถือเป็นลิขสิทธิ์ของมหาวิทยาลัยหอการค้าไทย ห้ามมิให้นำเนื้อหา ทัศนะ หรือข้อคิดเห็นใด ๆ ของผลงานไปทำซ้ำ ดัดแปลง หรือเผยแพร่ ไม่ว่าทั้งหมดหรือบางส่วนโดยไม่ได้รับอนุญาตเป็นลายลักษณ์อักษรจากมหาวิทยาลัยหอการค้าไทยก่อน
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