PRODUCTION OF ADVERTISING MEDIA TO INTRODUCE PRODUCTS FOR A FOOD AND BEVERAGE STORE IN BANGKOK

Abstract

The objectives of this research project were 1) to produce advertising media to introduce products for a food and beverage store in Bangkok;” 2) to study on the satisfaction to the advertising media of customers who used the services; and 3) to study on the demographic differences among customers using the services and advertising media. The researcher used the quantitative research method to conduct this research project. The tool which was an online questionnaire with the validity of 0.89 and with the reliability of 0.85, was used for collecting information from specifically selected samples who were customers using the services and having seen the advertising media the total number of which was 400. Statistical values used for data analysis were frequencies, percentages, means and standard deviations. The statistical techniques used for testing research hypotheses were t-test for Independent sample and One-way ANOVA for testing the different means of more than two groups. When a difference” was found out, the pair comparison testing would be conducted with LSD (Least Square) Method) with the statistical significance level of 0.05.
The findings from the research showed that
1. the production of the advertising media included:, 1) The banner in front of the shop, in the size of 180 cm x 40 cm, with contents concerning the shop such as name and telephone numbers; 2) The banners of menu each of which was in the A3 paper size with contents concerning prices of foods and beverages; and 3) Japanese Flag banners each of which was in the size of 60 cm x 100 cm with contents concerning photos of foods, telephone numbers and food delivery channels.
2. Customers who used the services had the overall satisfaction to the advertising media in high level with the mean of 3.91.
3. Customers who used services who had aged 31 years old and over group
had higher satisfaction to advertising media than customers who used services who had aged 21 -30 years old group, with the statistical significance level of 0.05.