A Study of Behavior and Motivation of Generation Z Groups: Under Vocational Education, Nong Khai Province

Abstract

Conducting this independent study The objectives were 1) to study the tourism behavior of the Generation Z group studied under the vocational education in Nong Khai province. 2) to study the incentives for tourism of the Generation Z group studied in the vocational school in Nong Khai province.

          The sample consisted of 400 students and students studying in the vocational school in Nong Khai Province, obtained by simple random sampling. The tools used in this research study are: A total of 59 travel behaviors and motivation questionnaires, whose discriminant powers ranged from 0.361- 0.746 and had a confidence value of 0.92 The statistics used in the data analysis were percentage, mean, standard deviation. The results of the study were as follows:

1. General information of the respondents found that the respondents of 400 people, most of them were females, 244 people representing 61.00 percent, aged between 21-22 years, 131 people, representing 32.75 percent, were born in the year In 2002, 131 people accounted for 32.75 percent, studied at the vocational level, 221 people accounted for 55.25 percent, studied in vocational education in the government sector, 256 people accounted for 64.00 percent, studied in the category of industrial technicians, number 199. People, representing 49.75 percent, are studying in the field of mechanical engineering, numbering 59 people, accounting for 14.75 percent, with a range of income between 3,001 -5,000 baht, 137 people, accounting for 34.25 percent.


2. Tourism behavior the majority of respondents found that most of the respondents had a travel behavior in the past 2-3 years, having traveled about 1-2 times (38.75 percent), which was leisure tourism (83.50 percent). with family, relatives, friends or lovers (42.29 percent), traveling by own vehicle (84.50 percent) by private car (35.35 percent), prefers natural attractions (81.86 percent), activities that do in tourism are Sightseeing/sitting (10.80 percent) Traveling in New Year's Eve (49.87 percent) December (18.48 percent) The northern region is a popular travel destination (33.29 percent), spending 1-3 days traveling a hundred (65.75 percent) A friend or partner decides where to visit (34.80 percent). Information about attractions is obtained by word of mouth (44.16 percent). Where to eat in tourism. is a la carte restaurant (46.93 percent), most of them stay in hotels (36.40 percent) Total expenses each time is 2,501-3,000 baht, with accommodation expenses per night in the range of 501-1,000 baht (36.40 percent). Expenditure on food and beverages per day in the price range of 501-1,000 baht (41.00 percent) and the cost of vehicles, including fuel costs combined per day in the price range of 501-1,000 baht (46.00 percent), and the problems and obstacles encountered in travel are expensive accommodation costs (13.10 percent). The place in Nong Khai province likes to travel is Pha Tak Suea (41.37 percent).


3. In terms of incentives for tourism, it was found that the opinions of the respondents about the incentives for tourism Affects decision-making in tourism behavior as a whole. At a high level (= 3.57, = 0.63) when considering each aspect of motivation that respondents had opinions about emotional tourism motivation. Motivation was at a high level (= 3.83, = 0.72), followed by physical (= 3.70, = 0.75) and interpersonal (= 3.68, = 0.92), respectively.