Producing Vlog with Motion Infographics Techniques to Promote Tourism in Koh Kret, Nonthaburi Province

Abstract

The objectives of this research are 1) to study and design the production vlog with motion infographics to promote tourism in Koh Kret, Nonthaburi province, 2) to study the level of satisfaction of the target group form watching production vlog with motion infographics to promote tourism in Koh Kret, Nonthaburi province, 3) to assess the quality of vlog by experts. The research tools consist of vlog with animation infographics, surveying the satisfaction level of the target group and in-depth interview from 3 experts in their respective fields namely vlog, infographics and content. The research sample consists of 50 individuals between the ages of 18 and 25 who use facebook as a digital platform and were selected using purposive sampling. The statistical data analysis that has been performed in this experiment was mean, IOC and t-test.

According to the study’s finding, the target audience’s evaluation of the production vlog with motion infographics was positive. According to experts’ opinions, it is found that there is suitability and creative Ideas that promote interesting content for the vlog. In terms of graphic, there are creative and appropriate ideas, which mean that the use of graphic design techniques is well-chosen. Furthermore, the content was able to promote itself effectively. This demonstrates that producing a vlog using motion infographics techniques increases novelty, interest, and the desire to travel.