THE DEVELOPMENT OF INNOVATION IN ONLINE MARKET SYSTEMS VIA VEGETABLE NUMBER 8 FOR AGRICULTURAL PRODUCT BY VALUE ADDED AND HIGH SAFETY OF SMART FARMERS IN AMPHOE PHANOM SARAKHAM, CHACHOENGSAO

Abstract

            The objectives of the research were (1) to examine the potential, the knowledge and the requirement of innovation in online market systems via vegetable number 8 for agricultural product by value added and high safety of smart farmers in amphoe Phanom Sarakham, Chachoengsao (2) to develop of innovation in online market systems via vegetable number 8 for agricultural product by value added and high safety of smart farmers in amphoe Phanom Sarakham, Chachoengsao and (3) to publish the innovation in online market systems via vegetable number 8 for agricultural product by value added and high safety of smart farmers in amphoe Phanom Sarakham, Chachoengsao. The study was designed in three parts. The survey research appeared in first part approach collected data by questionnaire which was responded by a sample group of 11 peoples in smart farmer. The research and development (R&D) appeared in second part and third part with Extreme Programming Model, then the model was implemented by an experimental group of 45 peoples.

            Research results, the development of innovation following in Extreme Programming model, then to implementing, testing and evaluating the innovation. The results of evaluate performance, aspect of smart farmer’s overall in highest level ( = 4.92, SD = 0.11) and aspect of general people’s overall in high level ( = 4.41, SD = 0.30)